Overview
Lisa is the content marketing director at Kaufman Rossin, where she leads the firm's content strategy with a focus on lead generation, lead nurturing, thought leadership and brand awareness.
With more than 15 years of experience in marketing, communications and journalism, Lisa has expertise in the following areas: marketing strategy, digital marketing, public relations, branding, websites, email marketing and social media. Her skills include writing, editing, strategic planning and developing targeted B2B and B2C content for various industries, audiences and channels. She also has extensive experience managing marketing projects and is an ICAgile Certified Professional in Agile Marketing.
Lisa joined Kaufman Rossin in 2012 and has provided marketing consulting services to firm clients, small businesses and non-profits, in addition to leading content marketing strategy for the firm. A champion for diversity, equity and inclusion (DEI), Lisa is a member of the firm's DEI Council and co-leads the DEI Communications Committee.
Prior to joining the firm, Lisa worked in healthcare marketing at the University of Miami's Sylvester Comprehensive Cancer Center. She started her career as a journalist, working at The Miami Herald and the Tampa Bay Times.
Lisa has given presentations on various marketing topics, including teaching marketing workshops for entrepreneurs through the Miami-Dade chapter of SCORE. She is involved with The Commonwealth Institute (TCI), a non-profit organization devoted to advancing businesswomen in leadership positions. She formerly served as a board member and marketing chair of the Bakehouse Art Complex, a non-profit visual arts and education institution in Miami’s Wynwood Arts District.
Education
Bachelor of Science, Communications, Florida International University
