Overview
Christian Schweizer is an experienced Marketing Leader with expertise in Business Strategy and development, analytics & digital marketing. He is the Head of Marketing Intelligence for Kaufman Rossin, where he leads the mission for analyzing, reporting and optimizing the firm's marketing.
He also works hand-in-hand with clients on strategic business and marketing initiatives, as well as on data analytics and insights. He advised clients in a variety of industries, including early-stage and startup companies.Christian brings more than two decades of international marketing experience to his role, primarily in the technology industry. His roles, in some of the best-known global hardware & Software companies, have included product management, marketing operations, and marketing analytics and strategy.
In his most recent position, Christian led IBM's Global Marketing Center for Analytics and Insights in India and the U.S., which generated business intelligence to identify digital marketing shortfalls and provided methods to improve performance. His team designed and implemented a data insights and research process to translate big data into usable information for strategic marketing decisions and business development. He developed agile marketing business plans, performing offering level analysis that determined which products are best sold, where, when and by who, to drive $2B revenue growth.
As a creative marketing leader, Christian brings strong marketing and analytical skills to Kaufman Rossin, improving the firm's ability to identify and satisfy client needs. He earned his BBA in Finance & Accounting from Business School of Zurich, his MBA in Marketing & Communications from ZHAW School of Management and Law in Zurich Switzerland, and is a graduate of the Harvard Business School. He serves on the board of the HBS Club and is also the President of the HBS Alumni Angels of South Florida. Christian speaks English, German, French and some Spanish and Italian. He has lived in various States in the US and before that he worked and lived in Switzerland, Germany, Brazil and Italy.
Education
Post Graduate Degree, Harvard University
Master of Business Administration, ZHAW School of Management and Law
Bachelor of Business Administration, Accounting/Finance, Business School of Zurich
