The key to an effective social change strategy is having a deep understanding of the customer (or client) who will be the target for your social marketing strategy. Your first step in planning an effective social change strategy is to have a clear customer orientation, which requires you to develop a robust understanding of the client, and a holistic understanding of their lifestyle. A clear customer orientation is important to good social marketing strategy design, as it requires a clear and unequivocal focus on achieving impact on people’s behaviour, which is informed by a strong behavioural analysis. A behavioural analysis is grounded in background research on current behavioural patterns and trends to explain: (1) an understanding of the “problem behaviour”, and (2) the “desire behaviour” (what behaviour you what people to adopt, or how you want them to change).

This is a 40 question multiple choice test. You will have 90 minutes to complete the test.

The test is randomized. Each student receives a different test.

Each student receives an equal number of questions at each level of difficulty. Each student receives a variety of questions from the different lectures.

However, the order of the questions is random, as is which questions each student gets. For example, one student may get two easier questions based on the second lecture as your questions ten and twenty-one. Another student will get two easier questions from that lecture but they may be a different two questions and they may be the twenty-fifth and thirty-ninth question.

VALUATION PROJECT  –  SUGGESTED TOPIC 

Student can choose to do a valuation project for their dissertation.

Students are expected to produce an investment recommendation report about a listed company (please see below).

VALUING A LISTED COMPANY

Students have to expose their investment case about the selected company, supported in their valuation analysis. The investment recommendation can be to BUY (if valuation higher than market price) or to SELL (if valuation lower than market price) the selected company. The consistency and quality of the investment case and the supporting valuation exercise, both properly explained, are the topics to be evaluated. The investment report is self-contained, i.e. there are no additional elements to be evaluated.

The report should deliver:

• a discounted cash flow (DCF) valuation of the stock (common equity) in the company by
  • identifying the key assumptions for the DCF analysis,
  • presenting relevant cash flow tables and applied valuation formulas, and
  • estimating how sensitive the value estimates are to changes in the key assumptions,
• a relative valuation of the stock (common equity) in the company by
  • preparing a list of comparable (peer) companies, using criteria that are justified to be appropriate,
  • choosing a multiple that will be used in comparing companies across the peer group,
  • evaluating the company against its peers using the chosen multiple,
• a final value estimate and investment recommendation by
  • considering the values obtained from discounted cash flow and relative valuation models and reconciling potential differences between the two, and
  • making a final investment recommendation on whether to buy or sell the stock of the company.

Students are expected to produce an investment recommendation report for one of the companies below (max 25 students for company):

1. Netflix https://ir.netflix.com/ir–overview/profile/default.aspx

2. Wynn Resorts https://wynnresortslimited.gcs–com/investor–relations
3. Manchester United https://ir.manutd.com

4. Costco Wholesale Corp.

http://investor.costco.com

5. Adidas https://www.adidas–com/en/investors/overview/    

6. BASF:

https://www.basf.com/en/company/investor–relations.html

7. Carrefour:

http://www.carrefour.com/content/finance

8. Danone:

https://www.danone.com/investor–relations.html

9. Inditex:

https://www.inditex.com/en/investors/investor–relations/share–capital  

10. Amazon https://ir.aboutamazon.com/

11. Acerinox http://www.acerinox.com/en/accionistas–inversores/

12. Saint Gobain https://www.saint–com/en/finance

13. Airbus https://www.airbus.com/investors.html

14. Diageo https://www.diageo.com/en/investors/

15. Vodafone https://investors.vodafone.com/investor–relations

16. Intercontinental Hotels https://www.ihgplc.com/en/investors

17. Unilever https://www.unilever.com/

18. Swatch https://www.swatchgroup.com/en/investors–space

19. Nestle https://www.nestle.com/investors

20. Pirelli https://corporate.pirelli.com/corporate/en–ww/investors/investors

21. Heineken https://www.theheinekencompany.com/Investors

22. Arcelor Mittal https://corporate.arcelormittal.com/investors

23. Juventus https://www.juventus.com/en/club/investor–relations/

24. LVMH https://www.lvmh.com/investors/

25. Continental https://www.continental.com/en/investors/overview

26. SAP https://www.sap.com/corporate/en/investors.html

27. British American Tobacco https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO52ADAA

28. Vestas https://www.vestas.com/en/investor

This unit guide is applicable for the year and teaching period specified above only Contents

A Note from your Unit Co-ordinator ………………………………………………………………………………… 3 Contact Details …………………………………………………………………………………………………………… 3

HBS107 Understanding Health ……………………………………………………………………………………….. 3

Unit Overview …………………………………………………………………………………………………………. 3

Unit Learning Outcomes ……………………………………………………………………………………………….. 4

Deakin College Transitional Attributes (DCTA) …………………………………………………………………. 4 Unit Learning Resources ……………………………………………………………………………………………….. 4

Texts Book Details ………………………………………………………………………………………………………. 4

Useful Websites ………………………………………………………………………………………………………….. 5 Assessing Your Achievement of the Unit Learning Outcomes …………………………………………………. 5

Unit Delivery ……………………………………………………………………………………………………………. 10 Personal Communication …………………………………………………………………………………………. 10 Commitment …………………………………………………………………………………………………………. 10

Computer Access ……………………………………………………………………………………………………. 10 Assignment Submission ………………………………………………………………………………………………. 12 Late Submission of Assignments ……………………………………………………………………………………. 13

Learning Support ………………………………………………………………………………………………………. 13 Grading system …………………………………………………………………………………………………………. 13 Student Evaluation of this Unit ……………………………………………………………………………………… 14

Timetable ………………………………………………………………………………………………………………… 15

APPENDIX A: Examination Requirements&Instructions…………………………………………………………………….19

A Note from your Unit Co-ordinator

Welcome to HBS107 Understanding Health.

This unit is an introduction to health and its main aim is to teach students about the underlying determinants that affect people’s health. The unit focuses on a range of determinants, looking at diverse population groups and broadening students understanding of the role of governments in influencing population health outcomes.

This unit outline explains the aims of the unit and describes the assessment requirements.  You should always read this unit guide first and check it frequently when preparing to study or embarking on assignment work.  We will assume you have read this before the Unit commences, and we expect you to refer to it throughout the trimester.

The classes are interactive, and you will be required to participate in weekly classroom activities.

I look forward to working with you this trimester and extent to you a warm welcome to HBS107!   We hope you enjoy the classes.

Contact Details

Unit Overview

Unit:                                          HBS107

Unit Title:                             Understanding Health

Prerequisites:                         Nil

Teaching Method:        4 hour of class per week (2×2 hour classes)

HBS107 Understanding Health

Unit Overview

This interdisciplinary unit examines a determinants approach to health and wellbeing, including: the complex range of interactions that influence the health of individuals and populations; the determinants of selected health issues in urban and rural Australia, as well as in global contexts, and explores a range of models and approaches and their impact on health outcomes.

Content / Topics Covered

The concepts of health, the social determinants of health, academic integrity, health systems, the biological and environmental determinants, health promotion, indigenous health, settings for health, marginalised populations and global health.

Unit Learning Outcomes

Deakin College Transitional Attributes (DCTA)

All Deakin College Diploma units contribute to the following graduate attributes:

Unit Learning Resources

Texts Book Details

In order to complete this unit, we encourage all students to do additional readings on the weekly material.

There is no prescribed text for this unit however you will need to access this book online through the Deakin University library.   Your lecturer will show you how to access this in week 1.

Understanding Health 4th Edition, by Helen Keleher & Colin MacDougall, 2016, Oxford University

Press   – This is available as an e-book through the Deakin library 

Useful Websites

You should also access Study Support for a guide to assignment writing and referencing available from:

• http://www.deakin.edu.au/current-students/assets/resources/study-support/studyskills/assign-ref.pdf

Health Updates is a weekly online alert about recent ABC health coverage. Subscription is free. Information on how to subscribe can be found at:

• http://www.abc.net.au/health/subscribe/

This site also links to: The ABC Health Report on Radio National at

• http://www.abc.net.au/radionational/programs/healthreport/
• This site also links to: The ABC Health Report on Radio National at:

The Deakin Library website includes a health library subject guide which provides useful resources at: §      http://deakin.libguides.com/health

Another useful site for this unit is the World Health Organisation

• http://www.who.int/

The Deakin Software Library provides students with access to software that you may need or find useful for your study at Deakin.

• http://software.deakin.edu.au/

Assessing Your Achievement of the Unit Learning Outcomes

Overview

In brief, these are the assessment tasks for this Unit:

Assessment tasks for this unit are detailed in this unit guide below. The lectures, tutorials, and portal will incorporate suggestions to assist students in completing assessment tasks. All students are encouraged to check the portal for helpful hints to completing assessments, which will be updated periodically.

NOTE: It is your responsibility to keep a backup copy of every assignment where it is possible (eg written/digital reports, essays, videos, images). In the unusual event that one of your assignments is misplaced, you will need to submit the backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you are required to submit an assignment through Deakin College, you should receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment folder after upload, and check for, and keep, the email receipt for the submission

Please note:       Assessment tasks will NOT be accepted via email or in hard copy.   

  Failure to submit online will result in late penalties 

Determination of Final Grade

This unit does not have a hurdle requirement. Students must achieve at least 50% in the unit overall to obtain a passing grade in the unit.  Unit Delivery

Personal Communication

In addition to being a member of the unit team, academic staff teaching in this unit are involved in other classes and meetings.  Please email them and they will respond as soon as possible. Please note staff will not respond to your emails on weekends and public holidays.  (Refer to contact details on page 1 of this guide).

Commitment

As a general rule, students should expect to allocate approximately 10 hours per week to each onecredit-point unit (including contact hours where relevant).

This commitment will comprise 6 hours of private study per week in addition to 4 contact hours (in lectures and tutorials).

To be successful in this unit, you must:

• Read all materials in preparation for your classes or seminars, and follow up each with further study and research on the topic;
• Start your assessment tasks well ahead of the due date;
• Read or listen to all feedback carefully, and use it in your future work; Attend and engage in all timetabled learning experiences.

Computer Access

Access to the University’s IT facilities is governed by the Conditions of Information Technology Use (refer to the Handbook at < www.deakin.edu.au/handbooks >). Failure to comply with the conditions may result in loss of access, charges being payable and/or disciplinary proceedings.

All students are expected to have private access to a personal computer, as well as access to the

Internet and email

Extensions

All applications for extensions to due dates must be made directly to your tutor prior to the due date and extension form completed available from the portal (forms).  This is best done via email and appropriate documentation must be provided to support your request.  Request for extensions must be made at least 48 hours prior to submission.  

Presentation Requirements

All work submitted must be word processed, single sided, 1.5 line spacing, carefully proof-read for typos and grammar, referenced appropriately, and must have an assignment cover sheet attached identifying your full name, student ID number, unit name and code, word count, referencing style, lecturers name and the day and time of your class.

There are useful resources on writing assignments, including advice on academic writing and editing at: < http://www.deakin.edu.au/studentlife/academic-skills/resource-room/index.php>.

You should use the Harvard (author–date) referencing style. Guidelines for this can be found in the additional resources section of the Study Guide, and the following:

http://www.deakin.edu.au/students/studying/study-support/referencing/harvard

Deakin                University’s        Guide    to               assignment         writing and               referencing,        available              at http://www.deakin.edu.au/studentlife/academic-skills/resource-room/assign-ref.pdf.

The bibliographic database EndNote, which is available from the Deakin website

In-Trimester Assessments

It is the responsibility of a student to sit for a test/assessment on the scheduled date, according to the class they are enrolled in.

Assessment Reviews

Review of Assessment During a Trimester

During the course of a trimester, students will be provided with feedback on their performance in all assessment tasks. It is expected that students will discuss any issues directly with their lecturer.

Limited grounds for a review of assessment are available and students are referred to the Assessment Policy for further information (available from the Deakin College website). A Review of Assessment During a Trimester form must be completed and submitted within 5 working days of publication of the result for the particular piece of assessment.

Review of Assessment at the End of a Trimester

If a student reasonably believes that a final grade has not been added or processed correctly, he or she may apply for a review of final grade by completing the Review of Final Grade Application. Applications must be submitted to Deakin College Reception within 5 working days of the publication of the final results. A review of final grade involves review and checking of marks – it does NOT involve a review or remarking of individual pieces of assessment.

Special Consideration

Special Consideration may be provided to students who are prevented from performing to the best of their ability in a particular piece of assessment, including a scheduled examination, due to serious and exceptional circumstances beyond their control. Examples of such circumstances are provided in the Assessment Policy (available from the Deakin College website) and include serious illness or injury, hardship or trauma.

Students are required to complete a Special Consideration Application (available from the Student Portal under Documents/Forms) and submit this to Deakin College Reception, together with supporting documentation before the assessment due date, or within 3 working days after the submission/timetabled date of the relevant piece of assessment. Page 3 (‘Health Practitioner Certificate’) of the Special Consideration Application must be completed by a health practitioner for applications on medical, health or psychological grounds. Please refer to the Assessment Policy for further information.

Students who require an assignment extension should not apply for special consideration but must complete a Request for Extension of Assignment Dues Date form (available from the Student Portal under Documents/Forms).

Academic Misconduct

Students should familiarise themselves with the Academic Integrity Policy (available from the Deakin College website). Academic misconduct is a serious offence in academia. These include plagiarism, collusion, cheating and ‘misrepresentations’ (which includes falsification of documents). Penalties will be applied consistently with the Academic Integrity Policy.

Plagiarism The act of presenting the work of another person(s) as though it is one’s own original work, whether intentionally or by accident, without proper reference of the original source or sources.

Collusion Work that is produced in part or in whole by unauthorised collaboration with other person(s) which is then presented by any of the parties as their own work.

Cheating Any dishonest conduct whether in an assessment or in any representation. For example, communication with another student during an examination, having unauthorised notes during an examination – the notes may be on or in an object, a data storage device or on any part of the body, or ‘contract cheating’, which is the purchasing work or commissioning another person or website to produce a work which is then passed off as your own.

Misrepresentation As assertion by words, conduct or non-disclosure of information which creates a false status or is not consistent with the facts.

Whenever you refer to another person’s research or ideas (whether by directly quoting or by paraphrasing them) you MUST acknowledge that source. Copying paragraphs from the internet and presenting them as your own work is plagiarism. If you download and copy paragraphs from the internet, you must identify the source.

You MUST acknowledge the sources that you have drawn on. This is a necessary courtesy to the original authors, and also allows the readers of your work to follow up on any points that you have raised.

If you directly copy another writer’s phrase, sentence or paragraph, then you should use quotation marks and note the source of the quote. If you use another writer’s ideas, but not his or her exact words, you should again note the source. There are a number of ways by which you can refer to other people’s work.

The main referencing method used at Deakin College is the Harvard referencing method, which involves noting the author’s name, the title of the article and journal, or book, the year of publication, the journal’s volume number, the book publisher’s name and location, and the relevant page numbers.

A copy of Guide to Assignment Writing and Referencing is available on the Deakin University website:

http://www.deakin.edu.au/students/study-support/referencing/harvard Assignment Submission

Assignments must be submitted by the due date. The Assignment Cover Sheet (available from the Student Portal under Documents/Forms), must be submitted and signed when submitting a hard copy assignment.  It should be attached it to their assignment and then submitted with the completed assignment as outlined in the assignment details.  (Assignments will not be accepted at Deakin College Reception).

Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced.  Students must maintain backup copies of all their assignment work.  Electronic loss of data is common, but is NOT a satisfactory excuse for an extension of a submission date.

Any work that you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism. It is Deakin College policy that the period between submission and marking of assignments should not normally exceed fifteen (15) working days to allow for timely feedback to students on their progress.

Late Submission of Assignments

Extension of an assignment submission date

If there is a compelling reason why you are unable to complete your assignment before the due date you should complete a Request for Extension of Assignment Due Date form, available from the Student Portal under Documents/Forms and submit it to your unit coordinator. This must be done at least 48 hours before the assignment due date.

Penalties for late submissions

Assignments received late and without prior approval will be penalised.  A penalty of 5% of the total available marks will be deducted for every day the assignment is late.  Assignments submitted more than 5 working days after the due date will be awarded a mark of zero.

Learning Support

Students have access to group-oriented and individual learning support at Deakin College. During each trimester, students can attend a series of study skills workshops conducted both at Deakin College and Deakin University on topics such as time management, avoiding plagiarism, referencing, academic writing, critical thinking and exam preparation.

Students can book individual consultations with the Deakin College Academic Skills Advisor.  They can also access the Deakin University Language and Learning Drop-in Centre. All students have access to the Academic Skills Moodle site which contains a number of resources to improve students’ study skills and language proficiency.

Grading system

All students enrolled in any unit will be graded according to Deakin College’s standard grading system as follows:

Changes to Enrolment

Enrolment changes can be made through the student portal until 5.00 pm Friday of the second week of the trimester.

• Withdrawal from any unit or course before the end of week 4 of a trimester will not incur an academic penalty. Fees paid for the unit(s) will be credited to the following trimester. Fees will be forfeited for any withdrawal after week 4;
• Withdrawal from any unit or course between weeks 5 and 8 of a trimester will incur a grade of W (Withdrawn). This grade does not incur an academic penalty;
• Withdrawal from any unit or course between weeks 9 and 12 of a trimester will incur a grade of WN (Withdrawn Fail). This grade will incur an academic penalty and a student’s course progress will be assessed at the end of the trimester by the Board of Examiners;
• Overseas students are required to maintain a full time enrolment. Therefore, if a withdrawal from one or more units constitutes a part time enrolment, withdrawal from such units will not be permissible.

Class Attendance

Deakin College takes attendance seriously. Attendance is an important element of a student’s success in their studies and it is strongly recommended that attendance is maintained in all classes. All work covered in class is examinable.

Attendance will be recorded in all sessions and students should make themselves aware of the Attendance Policy (available from the Deakin College website).

Where alternative classes exist for a unit, students are permitted to attend a maximum of two alternative classes per unit during the trimester. Students should collect a Lecturer Attendance Variation Form available from the Student Portal under Documents/Forms or from reception and submit this to the lecturer of the alternate class to sign and verify their attendance. The signed and verified form must be submitted to Reception by the student within 7 days after the initial scheduled class.

Medical certificates are not required to be submitted to Deakin College to explain occasional absences from class or short-term illness. However, where ‘compassionate and compelling’ circumstances exist, for example, serious illness or injury, trauma, or bereavement of close family members, an Explained Absence Form can be submitted to Deakin College Reception with your evidence within 7 days of the absence so that attendance records can be adjusted to show that compelling or compassionate circumstances occurred. This does not change an ‘absence’ to an ‘attendance’ – it merely indicates that compelling or compassionate circumstances occurred which explain a student’s absence. Please refer to the Attendance Policy for more information.

Student Evaluation of this Unit

At the end of trimester students will be asked to evaluate all of the units they have studied during the trimester. Students are strongly encouraged to complete the Student Evaluation form for this unit and give feedback.

All ratings and comments are read and given careful consideration following completion of each trimester and inform the changes which may be introduced in subsequent trimesters.

Timetable

• Trimester 1 Census Date: Friday 26 March 2021
• Results Released on Portal: Tuesday 15 June 2021
• Portal Opens for T2 Re-Enrolment: Friday 18 June 2021

Appendix A:  Examination Requirements and Instructions

SUMMARY OF EXAM REQUIREMENTS FOR STUDENTS

1. You should arrive for your exam at least 15 minutes before it is scheduled to commence.

2. You will not be permitted to sit the exam if you are more than 30 minutes late after writing time commences.

3. You MUST have your Deakin College student ID card with you for every exam you sit. You will not be permitted to enter the exam room without it.

4. No electronic equipment whatsoever, with the possible exception of a non-programmable calculator, may be used in an exam.

5. Personal items (purse, wallet, mobile phone) brought into the exam should be left underneath your desk. Do NOT leave valuables in bags at the end of the exam room.  Mobile phones MUST be switched off.  Any mobile phone which rings during an exam will be confiscated and not returned until the exam papers have been collected and placed into storage.

6. Find out before the end of the trimester from your lecturer or unit outline whether your exam is ‘Open Book’ or ‘Closed Book’.

7. Find out before the end of the trimester whether or not you can bring a non-programmable calculator or a dictionary in book form into the exam.

8. The penalties for failing to behave in accordance with Deakin College standards for conduct during the exam are severe. Make sure you know before-hand what authorised materials and devices you can take into your exam. Students found with unauthorised material in their possession are in breach of the Academic Integrity Policy.

9. Students who are unwell during an exam may apply for special consideration by completing the Special Consideration form found on the Student Portal. An application for special consideration MUST be accompanied by supporting documentation and submitted within three (3) working days of the exam.

10. Students who are prevented from sitting an exam (e.g. a car accident) may apply for a deferred exam using the special consideration form found on the student portal. An application for a deferred exam MUST be accompanied by supporting documentation and submitted within three (3) working days of the exam.

Students are advised to read all the exam regulations for students accessible on the student portal at Documents/Forms).

Seat

Number

Diploma of Health Sciences

Diploma of Science

Trimester 1 Examination

June 2021

____________________________________________________________________________

Unit Code:                                       HBS107

Unit Name:                                    Understanding Health

Reading Time:                                          15 minutes

Writing Time:                                 2 hours

____________________________________________________________________________

Deakin College Student ID No: ……………………………………………………………………………………………

READ INSTRUCTIONS BEFORE COMMENCING DO NOT COMMENCE WRITING UNTIL INSTRUCTED TO DO SO

Note:  A tick (ü) in a box indicates the instruction applies.

A blank box indicates the instruction does not apply.

This exam is a closed book exam. This exam is an open book exam.

You may use a (non-electronic) dictionary.

You may use a calculator.

THIS EXAMINATION PAPER MUST NOT BE REMOVED FROM THE EXAMINATION

ROOM

YOU MUST NOT HAVE ANY UNAUTHORISED MATERIAL IN YOUR POSSESSION DURING THE EXAM