21959 Event Evaluation, Impact and Legacies
Course area UTS: Business
Delivery Autumn 2021; standard mode; City
Credit points 6cp
Result type Grade and marks
Dr. Katie Schlenker
Program Director, Master of Event Management
This subject provides an overview of the events sector, along with the functions, impacts and legacies that events have from the perspective of various groups and organisations within society. The subject examines the political, economic, tourism, social and environmental impacts and legacies of events. Key tools that can be employed in assessing event impacts and legacies are examined, with best practice methodologies identified. Issues associated with the evaluation of event impacts and legacies are examined, often through the vehicle of case studies. Principles of stakeholder management and the sustainability of events underpin this subject.
Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
- Assess the varying contexts, rationale and functions events perform from the perspective of the communities, groups, and public and private organisations that conduct them
- Appraise the range of potential impacts and legacies generated by events of various types and sizes
- Review methods for evaluating economic and non-economic impacts and legacies of events
- Formulate an event evaluation plan for a specific event
Contribution to the development of graduate attributes
This subject is aligned with the graduate attributes of business knowledge and concepts and business practice-oriented skills. The subject equips students with a broad perspective on, and an understanding of, the events sector, and the roles, impacts and legacies of events from the perspective of various groups and organisations within a society. Additionally, it seeks to equip students with an understanding of best practice approaches to the evaluation of event impacts and legacies. Students apply this knowledge in the development of an event evaluation plan for a specific event. As such, the skills and competencies gained in this subject provide a foundation for professional practice in the event industry.
This subject also contributes to the development of following program learning objective(s) for the Master of Event Management courses:
Integrate advanced knowledge of complex event management concepts and practices, including Indigenous perspectives, to inform professional practice in local and international contexts (1.1)
Evaluate and apply principles of law, ethics, sustainability and Indigenous values as event managers (4.1)
Teaching and learning strategies
This subject involves a variety of teaching and learning activities, which may include lectures, case studies, collaborative group work, student presentations and invited guest speakers. Students should come to class prepared to actively participate in the learning process. Prior to each class students are expected to read and reflect upon assigned materials including videos and reading material provided via the learning management system so that they are prepared to participate in class discussion and problem-solving exercises. Class time is designed to offer active learning experiences, where students can work collaboratively on tasks including problem-based scenarios and case study analyses. There will be opportunities for collaborative discussions of key concepts and case studies, as well as sharing of knowledge and experience with peers. In-class feedback on learning activities will be provided by the lecturer from week 2 onwards, allowing students the opportunity to gain early formative feedback.
The nature and roles to be played by events from the perspective of the communities, groups, and organisations that hold them
Event stakeholders and the process of stakeholder management
Economic, political, social, tourism and environmental impacts of events
Best practice methods for evaluating economic and non-economic impacts of events Event leveraging
Event legacy domains and a strategic approach to delivering legacy outcomes
Week/Session Dates Description
|1||25 Feb||MODULE 1: Event Stakeholders and Evaluation
Subject introduction; Why, for what, and for whom are events held? The relevance of event evaluation
|2||4 Mar||MODULE 1: Event Stakeholders and Evaluation
Event impacts and stakeholder theory
|3||11 Mar||MODULE 2: Triple Bottom Line Event Impact Dimensions
Economic consequences of events
|4||18 Mar||MODULE 2: Triple Bottom Line Event Impact Dimensions
The social dimension of events
|5||25 Mar||MODULE 2: Triple Bottom Line Event Impact Dimensions
Environmental impacts and event sustainability
|6||1 Apr||MODULE 3: Other Impact Dimensions
Events and tourism
|StuVac||8 Apr||NO CLASS|
|7||15 Apr||IN-CLASS TEST
Assessment 1 (40%): Mandatory attendance
|8||22 Apr||MODULE 3: Other Impact Dimensions
The political dimension of events
|9||29 Apr||MODULE 4: Legacy and Leverage
Strategies for leverage and delivering legacy outcomes
|10||6 May||Collaborative session on group case study assignments|
- 13 May Case study presentations 1
- 20 May Case study presentations 2; and Subject wrap up
Subject Delivery in Autumn 2021
For Autumn 2021, this subject will be delivered online.
Most lectures will be pre-recorded, however, we might have a few live lecture/Q&A sessions. Tutorials will be a combination of synchronous and asynchronous activities, including collaborative group work, case study presentations, small group and whole of class discussions, and scheduled consultation sessions.
Online classes will be run using Zoom. You will find links to these online classes in Canvas.
You are expected to attend and to participate in all scheduled classes and complete the prescribed online activities.
Various resources will be made available through Canvas including the subject outline, lecture notes and recordings, readings, pre-class preparation tasks, announcements and any supplementary resources.
You are expected to log into your Canvas portal a few times a week to check in with any updates. Each week’s topic is structured in the same way to guide your preparation and participation:
- An ‘Overview’ page gives a full overview of the week’s topic and links to all relevant resources and activities
- The ‘Before Class’ page details the activities and readings for you to complete in advance of class
- Weekly lecture and tutorial resources are located in the ‘Class Materials’ page
- The ‘After Class’ page details any after class activities or reflection on your learning
Management Department Compulsory Attendance Policy
This subject enforces a compulsory attendance requirement. This includes active online attendance where face to face classes are suspended. Students who miss more than three tutorials without approved consent from the Subject Coordinator will be deemed as not meeting the compulsory attendance requirement for this subject. The Management Department attendance policy is in accordance with university policy on attendance and/or participation requirements as per UTS Student Rule Section 3.8
Assignments must conform to the UTS:Business Guide to Writing Assignments, available from https://www.uts.edu.au/sites/default/files/2018-07/UTS-Business-School-Writing-Guide.pdf
The Guide to Writing Assignments gives information and advice on:
- writing of reports and essays
- references and referencing
- the grading system and its interpretation
- Faculty research ethics guidelines
All assignments must have an Assignment Cover Sheet attached. These are available on Canvas.
All assignments must use at least 1.5 line spacing; 12 point font; and have as a minimum, 3cm left and right margins.
APA Referencing should be used in all assignments in this subject. See: https://www.lib.uts.edu.au/referencing/apa
Note: Computer Problems and Backup Copy of Assignments
Computer failures are not a legitimate excuse for late assignments as all responsible students keep at least one extra backup copy of work being prepared. This is your responsibility. Note: a backup copy of assignments must always be kept to protect the interests of all parties in the event of the submitted copies becoming misplaced. It is your responsibility to comply with this condition.
Special consideration consists of the exercise of academic discretion to provide equitable treatment to students whose performance in an assessment item or items has been affected by extenuating or special circumstances beyond their control.
You should not apply for special consideration if you:
Are requesting an extension of one week or less to submit an assignment. Instead, you should contact your Subject Coordinator to apply for an extension.
Are experiencing ongoing illnesses or disabilities. Instead, contact UTS: Special Needs, as you may be eligible for alternative assessment arrangements.
For more information on eligibility for special consideration, submission deadlines and how to apply, see:
Grading of Assignments
All assignments will be graded according to the following scale and are usually marked and returned within a 2 week period:
High Distinction (H) 85-100%
Distinction (D) 75-85%
Credit (C) 65-74%
Pass (P) 50-64%
Fail (Z) 0-49%
A (+) or (-) may indicate that you are at the upper or lower end of the grade.
The Management Department has the following policy regarding the late submission of assessments WITHOUT an approved extension:
Late assignments submitted without an extension will accrue a penalty of 10% per day, based on the total value of the assignment. For example, if an assignment is worth 40%, the late penalty will result in a deduction of 4 marks per day the assignment is late. Marks will be deducted as full points off the awarded mark. Late penalties are applied up to a maximum of five (5) days after the due date (i.e. the maximum late penalty is 50%). Assignments submitted more than 5 days late will receive a mark of zero (0).
Assessment task 1: In-class test (Individual)
Objective(s): This addresses subject learning objective(s):
1, 2 and 3
Task: An in-class test will take place in Week 7. The test is case study based, incorporating a combination
of short answer questions and extended responses.
This assessment is designed to test your knowledge of the topics covered in Weeks 1-6.
Length: The in-class test will be 2hrs duration.
Due: The in-class test will take place during the usual class time in Week 7 (Thursday 15th April).
Assessment task 2: Event Evaluation Report (Individual and Group) Objective(s): This addresses subject learning objective(s):
1, 2, 3 and 4
Task: At the beginning of semester, students will form into groups of 4-5 people. The project will involve
each group collaborating to produce an evaluative case study of an event in relation to its impacts
and legacies. A group report (worth 30%) will be due in Week 11 and across weeks 11 and 12, each
group will deliver a 15 minute presentation (worth 30%) on their event case study. Whilst presenting
as a group, students will be individually assessed on this presentation.
Select an event that interests you, or an event you may have attended previously. This can be an
event held in Australia or internationally. Your report should:
- Introduce the chosen event;
- For two chosen impact dimensions (e.g. social, environmental, economic, political or tourism),
discuss, with specific evidence and examples, the event’s positive and/or negative impacts;
strategies that have been used to manage the impacts; and explore the connection between the
event’s impacts and its various stakeholders groups.
- Identify and discuss examples of the event’s legacies, and if none exist, make recommendations
for how the event could deliver positive legacies.
Your case study must be supported by both relevant theory and evidence from the chosen event.
Note: While the required readings throughout the session will serve as a starting point for informing
your work, you nonetheless need to read widely around your selected impact/legacy dimensions.
Your report should draw on a minimum of 10 references from academic sources (journals, textbooks
etc.) to substantiate your discussion. Additionally, it will be necessary to obtain and examine relevant
material concerning your selected event (e.g. from the event website, event evaluation reports, media
articles etc.). You should consider the availability of relevant event information in selecting your event.
The presentation must involve all group members and groups are encouraged to think creatively
about ways to make their presentations interesting and informative.
Issues associated with the non-performance of individual group members must be drawn to the
attention of the Subject Coordinator prior to the due date of this assessment item. The Subject
Coordinator reserves the right to deduct marks from individual students who are not fulfilling their role
as a contributing group member.
A marking guide for this assignment is available on Canvas.
Length: Group report: 3,000 words (excluding references)
Presentation: 15 mins
Due: Presentations: will take place in class during weeks 11 and 12. Report: regardless of your assigned
presentation week, the group report must be submitted in Week 11 (Thursday 13th May). Submit as
a single word document to Canvas (via the Assignments tab) by 5pm on (or before) the due date. A
signed Group Assignment Cover Sheet must be included in your submission.
Use of plagiarism detection software
As a quality check for written assessment items, students are required to utilise the plagiarism detection software Turnitin, which compares submitted assignments with documents located on the Internet and a database of published material; and all assignments previously submitted to Turnitin. The results are compiled into an originality report that generates an index of similarity with other documents. For example, a similarity index of 10% indicates that 10% of an assignment matches material that Turnitin has located electronically. Students should check the report carefully prior to submission of their assessment item for marking to ensure that material that is not original is appropriately referenced. Students should ensure enough time is left for the software to generate an originality report before the assessment item due date.
Moderation of marks
Moderation is a quality assurance process that ensures appropriate standards. It is a process for ensuring that marks or grades are awarded appropriately and consistently. The Subject Coordinator reserves the right to moderate student marks during or at the end of semester to account for variations in standards between different markers. This is in accordance with the UTS Policy for the Assessment of Coursework Subjects.
Students must achieve at least 50% of the subject’s total marks.
There is no prescribed text for this subject. Prescribed readings are made available through Canvas under each week’s subject topic.
It will be assumed that students, on a progressive basis, have undertaken the readings for each topic area.
This subject assumes that students will have a comprehensive understanding of the contents of the UTS:Business Guide to Writing Assignments, available at:
Allen, J., Harris, R., & Jago, L. (2021). Festival and special event management essentials. Milton, Queensland: John Wiley and Sons
Brown, G., Chalip, L., Jago, L. & Mules, T. 2004, ‘Developing Brand Australia: examining the role of events’, in N. Morgan, A. Pritchard & R. Pride (eds.), Destination Branding: Creating the Unique Destination Proposition, 2nd edn, Elsevier Butterworth-Heinemann, Jordan Hill, Oxford, pp. 279-305.
Chalip, L. 2006, ‘Towards Social Leverage of Sport Events’, Journal of Sport & Tourism, vol. 11, no. 2, pp. 109-127.
Edwards, D., Foley, C., Dwyer, L., Schlenker, K., & Hergesell, A. 2014, ‘Evaluating the economic contribution of a large indoor entertainment venue: an inscope expenditure study’, Event Management: An International Journal, vol. 18, no. 4, pp. 407-420.
Foley, C., Schlenker, K., Edwards, D., & Lewis-Smith, L. 2013, ‘Determining Business Event Legacies Beyond the Tourism Spend: An Australian Case Study Approach’, Event Management: An International Journal, vol. 17, pp.311–322.
Getz, D. 2005, Event Management and Event Tourism (2nd ed.), Cognizant Communication Corporation, New York. Jones, M. 2014, Sustainable Event Management: A Practical Guide (2nd ed.), Routledge, Abingdon, Oxon.
Jonson, P., Small, J., Foley, C., & Schlenker, K. 2015, ‘All Shook Up at the Parkes Elvis Festival: The Role of Play in Events’. Event Management: An International Journal, vol.19, no. 4, pp. 479–493.
Kim, S. S. & Petrick, J. F. 2005, ‘Residents’ perceptions on impacts of the FIFA 2002 World Cup: the case of Seoul as host city’, Tourism Management, vol. 26, pp. 25-38.
Schlenker, K., Foley, C.T. & Carroll-Dwyer, E. 2016, ‘The Parkes Elvis Festival: Attendee and host community perspectives’ in Newbold, C. & Jordan, J. (eds), Focus on World Festivals Contemporary Case Studies and Perspectives, Goodfellow, Oxford, pp. 299-308.
Perspectives, Goodfellow, Oxford, pp. 299-308.
Schlenker, K., Foley, C., & Getz, D. 2010, Encore Festival and Event Evaluation Kit: Review and Redevelopment, Gold Coast, CRC for Sustainable Tourism Pty Ltd.
Schulenkorf, N. & Schlenker, K. In press, 2016, ‘Leveraging Sport Events to Maximize Community Benefit in Low- and Middle-Income Countries’. Event Management: An International Journal.
Schulenkorf, N., Schlenker, K. & Thomson, A. 2017, ‘Event Leverage and Sport Mega-Events’ in Managing Sport Mega-Events, Routledge, Abingdon, pp. 139-149.
Schulenkorf, N., Thomson, A. & Schlenker, K. 2011, ‘Intercommunity Sport Events: Vehicles and Catalysts for Social Capital in Divided Societies’, Event Management: An International Journal, vol. 15, no. 2, pp. 105-119.
Small, K. 2007, ‘Social dimensions of community festivals: an application of factor analysis in the development of the Social Impact Perception (SIP) scale’, Event Management: An International Journal, vol. 11, no. 1-2, pp.45-55.
Small, K., Edwards, D. & Sheridan, L. 2005, ‘A flexible framework for evaluating the socio-cultural impacts of a small festival’, International Journal of Event Management Research, vol. 1, no. 1, pp. 66-77.
Thomson, A., Schlenker, K., & Schulenkorf, N. 2013, ‘Conceptualising Sport Event Legacy’, Event Management: An International Journal, vol. 17, no. 2, 111-122.
Thomson, A., Schlenker, K., Schulenkorf, N. & Brooking, E. 2017, ‘The Social and Environmental Consequences of Hosting Mega-Sport Events’ in Frawley, S. (ed), Managing Sport Mega-Events, Routledge, Abingdon, pp. 150-164.
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. & McMahon-Beattie, U. (eds) 2004, Festivals and Events Management: An International Arts and Culture Perspective, Elsevier Butterworth-Heinemann, Oxford.
Event Management (Formerly Festival Management and Event Tourism)
International Journal of Event Management Research
Journal of Convention and Exhibition Management
Journal of Sport Tourism
STATE EVENT BODIES
Queensland Events: http://www.qldevents.com.au/
Victorian Major Events Company: http://www.vmec.com.au/
Destination NSW: http://www.destinationnsw.com.au/events
Events South Australia: http://tourism.sa.gov.au/events.aspx
Events Tasmania: http://www.eventstasmania.com/
EventsCorp (WA): http://www.tourism.wa.gov.au/Events/Pages/Major_Events.aspx
NT Major Events Company: https://www.ntmajorevents.com.au/
Academic liaison officer
Dr Robert Czernkowski, Accounting Discipline Group, telephone 9514 3736
Dr Mario Fiorini, Economics Discipline Group, telephone 9514 3339
Dr Otto Konstandatos, Finance Discipline Group, telephone 9514 7758
Dr Kyuseop Kwak, Marketing Discipline Group, telephone 9514 3150
Associate Professor Nico Schulenkorf, Management Discipline Group, telephone 9514 5368 Any arrangements should be negotiated within the first six weeks of session.
Student Services Unit/Counselling: Student Services provides a range of free and confidential professional services to support different aspects of your life and learning at UTS. These services include counselling for personal and learning problems or issues. If you are experiencing difficulties with your overall study program, for whatever reason, telephone +61 2 9514 1177 (City campus).
The Accessibility and Financial Assistance Service:The Accessibility Service can support students with disabilities, medical or mental health conditions, including temporary injuries (e.g., broken limbs). The Accessibility Service works with Academic Liaison Officers in each Faculty to provide ‘reasonable adjustments’ such as exam provisions, assistive technology, requests and strategies for managing your studies alongside your health condition. If you’re unsure whether you need assistance, we recommend getting in touch early and we can provide advice on how our service can assist you. Make an appointment with an Accessibility Consultant (AC) on +61 2 9514 1177 or Accessibility@uts.edu.au.
The Financial Assistance Service can assist you with financial aspects of life at university, including Centrelink information, tax returns and budgeting, interest-free student loans and grants to assist with course-related costs. Check eligibility and apply online and make an appointment on +61 2 9514 1177 or Financial.Assistance@uts.edu.au.
Improve your academic and English language skills: Marks for all assessment tasks such as assignments and examinations are given not only for what you write but also for how you write. If you would like the opportunity to improve your academic and English language skills, make an appointment with the HELPS (Higher Education Language and Presentation Support) service in Student Services.
HELPS (Higher Education Language and Presentation Support):HELPS provides assistance with English language proficiency and academic language. Students who need to develop their written and/or spoken English should make use of the free services offered by HELPS, including academic language workshops, vacation intensive courses, drop-in consultations, individual appointments and Conversations@UTS. HELPS is located in Student Services, Building 1, Level 5, Room 25 (CB01.05.25).
Study skills/learning support: If you are experiencing difficulty with your studies or need to develop the necessary study skills you require for your course, there is a host of useful information and websites to help you on the UTS Business School, Study and Assessment Resource website. Links on how to write better, study more effectively, available support services/staff to help, how to complete assignments; as well as tips for successful study and online study skills resources can all be accessed. In addition, HELPS provides self-help resources.
Special consideration: Special consideration consists of the exercise of academic discretion to provide equitable treatment to students whose performance in an assessment item is affected by illness, misadventure or work-related circumstances. You should only apply for special consideration when your performance in an assessment item, including examinations, has been affected by extenuating or special circumstances beyond your control. These circumstances include:
Serious illness or psychological condition: such as hospital admission, serious injury or illness, severe anxiety or depression
Loss or bereavement: such as death of a close family member, family relationship breakdown
Hardship or trauma: such as being a victim of a crime, sudden loss of income or employment, severe disruption to domestic arrangements
Exceptional employment demands: such as active service (e.g. ADF Reserves, bushfire and SES services).
Special consideration is not automatically guaranteed and may not result in a mark adjustment
Careers Service: The UTS Careers Service aims to actively support the career development needs of all UTS students.
Statement about assessment procedures and advice
Assessment of coursework subjects
All staff and students involved in the assessment of coursework subjects at UTS are subject to the Policy for the Assessment of Coursework Subjects. The policy is applicable to the assessment of all coursework subjects. This policy does not apply to thesis subjects that are taken by students enrolled in research degrees, but does apply to any coursework subjects undertaken by research degree students. It does not describe policy that relates to academic progression through a course of study.
The policy should be read in conjunction with the Procedures for the Assessment of Coursework Subjects.
Statement on copyright
Australian copyright law allows you as a student or researcher to copy and use limited amounts of other people’s material in your study or research without their permission and free of charge.
This applies to any sort of published or unpublished work, and includes written material, tables and compilations, designs, drawings (including maps and plans), paintings, photographs, sculpture, craft work, films (such as feature films, television programs, commercials and computer video games), software (such as computer programs and databases), sound recordings, performances and broadcasts (including podcasts and vodcasts of these) and text, including books, journals, websites, emails and other electronic messages.
It is important to remember that you can only use a limited amount for your study or research purposes and that you need to correctly acknowledge the author and reference their material when you use it in your work.
Incorrect or improper use of copyright protected material could result in breaking Australian copyright law, for which significant penalties apply. Incorrect or improper use of copyright protected material at UTS would result in consideration under the UTS Student Misconduct rules.
UTS Rules and the UTS Student Charter require that students familiarise themselves and comply with UTS student policies and procedures. Students should also see the copyright information advising what you can copy and how much you can use.
Copyright notice concerning teaching materials
Please remember that teaching materials and course resources provided to you at UTS are protected by copyright. You are not permitted to re-use the UTS teaching materials for commercial purposes without permission of the copyright owner. Improper or illegal use of teaching materials may lead to prosecution for copyright infringement. For further information see UTS copyright for students and researchers.
Statement on plagiarism
At UTS, plagiarism is defined in rule 16.2.1(4) as: ‘taking and using someone else’s ideas or manner of expressing them and passing them off as his or her own by failing to give appropriate acknowledgement of the source to seek to gain an advantage by unfair means’.
The definition infers that if a source is appropriately referenced, the student’s work will meet the required academic standard.
Plagiarism is a literary or an intellectual theft and is unacceptable both academically and professionally. It can take a number of forms including but not limited to:
copying any section, no matter how brief, from a book, journal, article or other written source without duly acknowledging the source copying any map, diagram or table of figures without duly acknowledging the source paraphrasing or otherwise using the ideas of another author without duly acknowledging the source.
Students are encouraged to participate in the Avoiding Plagiarism Quiz.
Other breaches of academic integrity that constitute cheating include but are not limited to:
copying from another student, recycling another student’s work, recycling previously submitted work, and working with another student in the same cohort in a manner that exceeds the boundaries of legitimate cooperation
with another student in the same cohort in a manner that exceeds the boundaries of legitimate cooperation purchasing an assignment from a website and submitting it as original work a student requesting or paying someone else to write original work for them, such as an assignment, essay or computer program, and submitting it as their own work.
Students who condone plagiarism and other breaches of academic integrity by allowing their work to be copied are also subjected to severe disciplinary action.
Where proven, plagiarism and other breaches of academic integrity are penalised in accordance with UTS Student Rules Section 16 – Student misconduct and appeals.
Avoiding plagiarism is one of the main reasons why the UTS Business School is insistent on the thorough and appropriate referencing of all written work. Students may seek assistance regarding appropriate referencing through
Academic integrity involves a good measure of trust between students, and between students and academic staff and thesis examiners. Cheating, whether in the form of plagiarism, bringing unauthorised material into exams, submitting false requests for alternative exams or special consideration, or any other form, is a breach of this trust. Cheating also subverts the aims and value of students’ studies.
Refer to Good Academic Practice for further information. These principles apply to:
all written reports, assignments, projects, journals and related papers any examinations, and any other assessable items required to complete a subject or course.
Statement on UTS email account
Email from the University to a student will only be sent to the student’s UTS email address. Email sent from a student to the University must be sent from the student’s UTS email address. University staff will not respond to email from any other email accounts for currently enrolled students.