Many new businesses intentionally operate in the red during their inaugural year, offering lower initial pricing while building a strong customer base. Examine the business model, performance, and pricing structure for an existing business that started operations within the last 24 months. Using contribution margin and variable costing, analyze their ability to break even. Will they survive in the long term?
Compose your research in a 2-3 page APA style analysis. Include your references. Include a cover page, and references. Click the Grading rubric link to see the criteria I will use to assess your work and to compare your work to the rubric before submitting it.