I would like you to take a look at a company website of your choice. The company must be publicly traded. Explore their website to learn more about the company. After researching the company answer the 4 questions listed below. Be sure to provide specific details in your post that you found on the website for the company you chose. Be sure to provide a link to the website of the company you chose to use for this assignment.

  1. What do you think are the company’s overall, long term goals?
  2. Develop a balanced scorecard. Include two to five measures in each of the scorecard’s perspectives.
  3. How would the balanced scorecard affect the way managers develop the company’s strategy?
  4. Explain the concept of lead and lag measures in the context of the scorecard you developed.

Submission Details:

  • Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.