I would like you to take a look at a company website of your choice. The company must be publicly traded. Explore their website to learn more about the company. After researching the company answer the 4 questions listed below. Be sure to provide specific details in your post that you found on the website for the company you chose. Be sure to provide a link to the website of the company you chose to use for this assignment.
- What do you think are the company’s overall, long term goals?
- Develop a balanced scorecard. Include two to five measures in each of the scorecard’s perspectives.
- How would the balanced scorecard affect the way managers develop the company’s strategy?
- Explain the concept of lead and lag measures in the context of the scorecard you developed.
- Your initial response to the discussion question should be 250-300 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.