Assessment Task 2: Group Business Proposal (4-5 members

 

 

MPM755 – Building Success in Commerce

Trimester 1, 2021

Assessment Task 2: Group Business Proposal (4-5 members)

Group Assignment

 

DUE DATE AND TIME:                  Part A Lean Canvas Oral Presentation: 6 May (time TBA)

                                                            Part B Lean Canvas Group Critique 13 May (time TBA)

Part C Business Proposal: Sun 30 May, by 8:00 pm (AEST) PERCENTAGE OF FINAL GRADE: 50%

WORD COUNT (Part C):             5,000 words (4 members) or 6,000 words (5 members)

(14 March 2021)

Description

Background: United Nations Sustainable Development Goals

In 2015, the United Nations (UN) set up 17 Sustainable Development Goals (SDGs). These were voted on and adopted by all 193 UN member countries as ‘a universal call to action to end poverty, protect the planet and improve the lives and prospects of everyone, everywhere’ (UN n.d., para 1). Four years later, world leaders became concerned about the speed and scale of progress, and resolved to help accelerate progress by calling for a Decade of Action, which would be addressed on three levels:

  • global action to secure greater leadership, more resources and smarter solutions for the Sustainable Development Goals;
  • local action embedding the needed transitions in the policies, budgets, institutions and regulatory frameworks of governments, cities and local authorities; and
  • people action, including by youth, civil society, the media, the private sector, unions, academia and other stakeholders, to generate an unstoppable movement pushing for the required transformations. (UN n.d., para 4).

(United Nations n.d., ‘The sustainable development agenda’

https://www.un.org/sustainabledevelopment/developmentagenda/)

Task

Your group of like-minded, aspiring business professionals has long wanted to work together in business. You come together now in response to this call for ‘people action’, having already raised the sum of $20,000 (AUD) in start-up capital. You decide to apply your combined knowledge, skills and ideas in a creative but also critical and disciplined way to identify and propose a new start-up business venture which makes a clear, significant and well-integrated contribution to at least one UN SDG.

Your first step is to carefully read through information provided on the above UN SDG website. You next seek inspiration from other businesses/start-ups which are already responding to specific SDGs.

For example: Founder Institute 2019 ‘17 Companies helping meet the 17 UN Sustainable Development Goals’ https://fi.co/insight/17companieshelpingmeetthe17unsustainabledevelopmentgoals.

Your group is then sufficiently well-informed to start narrowing down decisions about what your startup business venture might look like and at the same time which SDG to help meet.    

 

 

Specific Requirements

The Group Assessment Task is required to be delivered in three parts:

Part A: Lean Canvas: oral presentation in real time of the group’s draft proposal;

Part B: Individual Evaluations: combined and synthesised into one Group Critique; and Part C: Business Proposal: formal written report

  1. Form a group of 4-5 people before the end of Week 5. One member should then advise Jan Fermelis of your group members’ names and ID numbers, in order to be allocated your Group number, CloudDeakin Assessment 2 Group locker, Group discussion forum and Group submission box.
  2. Your group’s first task is to consider your preferred UN Sustainable Development Goal(s) (SDGs). Check the Assessment 2 Discussion to see which SDGs are still available, and email your first three preferences to Jan (fermelis@deakin.edu.au), who will then advise you of your group’s allocated primary SDG.
  3. Use creative techniques to identify a startup business solution to a problem; the solution must contribute to your allocated primary SDG in a clear, significant and well-integrated way.
  4. PART A: Develop a Lean Canvas draft proposal (Week 4 Learning Resources) as a pre-cursor to your formal business proposal. This is presented live via CloudDeakin in Week 8 (Thursday 6 May, time TBA).
    1. Create a PowerPoint Slide-set containing
      1. title slide with start-up venture name, group number, group member names & IDs;
      2. one slide of the Lean Canvas overview;
  • one slide for each ‘building block’ component of the Lean Canvas; and iv. one or more slides for cited References (formatted according to APA 6th style)
  1. Submit the slide-set to the Assignment 2 Submission Box before 11:59 pm on the day prior to making the presentation.
  2. Each student must present orally (not read) for 2 minutes about at least one slide.
  3. Each student views the Lean Canvas proposal of one other group, to later evaluate and critique
  1. PART B: Write Individual Evaluations and a Group Critique about one other group
    1. Each student must view the Lean Canvas proposal of one other allocated group, complete an

Individual Evaluation for those group members and post this to their own group’s Discussion forum.

  1. Each group must compile/synthesise these Individual Evaluations into one Group Critique document about the other group, and submit this critique to their own group’s Assessment 2 Submission Box within 7 calendar days of the presentations.
  1. PART C: Develop a formally structured, written Business Proposal (Business Plan) about your new business venture which encompasses both real-world business thinking and specialised discipline knowledge.
    1. Length: 5,000 words (4 students) or 6,000-words (5 students).
    2. Include major sections and sub-sections, as appropriate for the relevant aspects of your chosen product/service and industry and to satisfy the informational needs of your potential investors.
    3. Ensure all information and financial details are based on real-world evidence, rather than guesswork.
    4. Refer to and integrate academic theory plus business research data in developing the proposal.
    5. Use EndNote (APA 6th style) to compile and generate a list of References containing all academic, business/industry/professional sources (no fewer than twenty) which were used and cited in-text within your Business Proposal.
    6. Develop a complementary website to define, explain and promote your Business Proposal, which includes mission, vision and value statements; the URL is referred to within the relevant section(s) of your business proposal.
    7. Maintain an up-to-date Group Assignment Diary in your Group Locker in which you all record your group’s meetings, brainstorming activities and the decisions made as you work on the task.

Report Structure:

Please include the following sections in your Business Proposal (asterisked notes are explained below table):

Title Page New page; assignment and student details, report total word count
Executive Summary* New page; Roman numeral page ii

approx. 300 words; not included in word count

Table of Contents New page; auto-generated Table of Contents; page iii
List of Illustrations New page; list of any charts, diagrams or figures within the report; page iv
Introduction* New page; approx. 150 words; Arabic numeral page 1
[Report body -sections and sub-sections] New page; approx. 4,700 words; commencing from page 2

[This is the main body of the proposal]

Conclusion* New page; approx. 150 words, Arabic numeral page numbering
References New page; one list generated using EndNote (APA 6th style)
Appendices New page;

Appendix A: Lean Canvas overview slide

Appendix B: Complementary website screenshot and URL

Appendix C: Business Source Complete screenshots (3)

Appendix D: Endnote file screenshot for the group’s proposal

Appendix E: Assignment Task Diary

Appendix F: Group member roles and contributions: identifying which students completed which tasks, and confirming equally shared effort and contributions by each member, to the satisfaction of the group

* Asterisked notes:

Refer Generic Report Writing Guide on CloudDeakin for detailed advice about:

  • what types of information to include in which report sections;
  • how to number the sections;
  • how to apply Roman and Arabic pagination for the different sections; and (iv) how to write and present your recommendations.

Report Formatting:

Submission of a business report which is presented and formatted at a professional standard is an important and assessed Learning Outcome for this assignment, and also a valuable employment skill. Please apply the following:

  • Font: Size 12 Times New Roman, Calibri or Arial
  • Line spacing: 1.5, no indentation, but one extra line spacing between paragraphs
  • Margins: 2.54 cm
  • Headings and sub-headings
  • Section numbering: Alphanumeric or decimal outline of up to three levels
  • Pagination: Roman page numbering and Arabic page numbering used as indicated in above Table
  • Header and/or footer: group number and assessment task number & name

 

Learning Outcomes

This task allows you to demonstrate achievement towards the unit learning outcomes. The ULOs are aligned with specific graduate learning outcomes – that is, the skills and knowledge graduates are expected to have upon completion of their studies – and this assessment task is an important tool in determining achievement of those outcomes.

If you do not demonstrate achievement of the unit learning outcomes, you will not be successful in this unit.

It is good practice to familiarise yourself with the ULOs and GLOs as they provide guidance on the knowledge, understanding and skills you’re expected to demonstrate upon completion of the unit. In this way they can be used to guide your study.

Unit Learning Outcomes (ULO) Graduate Learning Outcomes (GLO)
ULO 1: Synthesise a broad base of critical commercial knowledge with specialised discipline knowledge and conduct independent research on a (chosen) commerce related issue. GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy
ULO 2: Develop and present a business proposal backed with underpinning research to convey complex business concepts issues and findings and a set of recommendations to a mixed (specialist and non-specialist) audience. GLO2: Communication
ULO 3: Critically analyse complex factors that lead to business success to justify options, identify limitations and inform business decisions on appropriate courses of action. GLO4: Critical thinking
ULO 4: Conceptualise, construct and recommend solutions to a realworld commerce related problem. GLO5: Problem solving
ULO 6: Interpret and reflect on the critical impacts of ethics and cultural factors in the context of an emerging business opportunity. GLO8: Global citizenship

Submission

You are to submit your assignment in the individual Assignment Dropbox in the MPM755 CloudDeakin unit site on or before the due date.

When uploading your assignment, name your document using the following syntax:

<your Group number_[unitcode]_Asst_2_Part[……].doc (or ‘.docx’).

For example:                                                      Group 12_MPM755_Asst_2_Part_A_Lean Canvas.pptx OR

Group 12_MPM755_Asst_2_Part_B_Lean Canvas_Group_Critique.docx OR Group 12_MPM755_Asst_2_Part_C_Business_Proposal.docx’.

Submitting a hard copy of any parts of this assignment is not required.

You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you.  In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

When you submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment Dropbox folder after upload, and check for, and keep, the email receipt for the submission.

Marking and feedback

The marking rubric for this task is below and also available in the MPM755 CloudDeakin unit site – in the Assessment folder (under Assessment Resources).

It is always a useful exercise to familiarise yourself with the criteria before completing any assessment task. Criteria act as a boundary around the task and help identify what assessors are looking for specifically in your submission. The criteria are drawn from the unit’s learning outcomes ensuring they align with appropriate graduate attribute/s.

Identifying the standard you aim to achieve is also a useful strategy for success and to that end, familiarising yourself with the descriptor for that standard is highly recommended.

Students who submit their work by the due date will receive their marks and feedback on CloudDeakin 15 working days after the submission date.

Extensions

There will be no extensions granted unless there are exceptional and most unusual circumstances outside the student’s control. 

Students who require a time extension should submit a written request to the Unit Chair supported with documentation (for example, a medical certificate or authorised Statutory Declaration). Such requests should be e-mailed to the MPM755 Lecturer-in-charge Jan Fermelis (jan.fermelis@deakin.edu.au). Requests for extensions will not be considered after 12 noon, 30 May 2021.

Late submission

The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked and will receive 0% for the task.

‘Day’ means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.

Calculation of the late penalty is as follows (for an assignment due before 8 pm on Sunday):

  • 1 day late: submitted after 11.59 pm on Sunday but before 8 pm Monday – 5% penalty.
  • 2 days late: submitted after 8pm Monday but before Tuesday 8 pm – 10% penalty.
  • 3 days late: submitted after 8pm Tuesday of due date but before Wednesday 8 pm – 15% penalty.
  • 4 days late: submitted after 8pm Wednesday of due date but before Thursday 8 pm – 20% penalty.
  • 5 days late: submitted after 8pm Thursday of due date but before Friday 8 pm – 25% penalty.

Dropbox closes the Tuesday after due date at 8pm Melbourne time.

Support

The Division of Student Life (see link below) provides all students with editing assistance. Students who wish to take advantage of this service must be organized and plan ahead and contact the Division of Student Life in order to schedule a booking, well in advance of the due date of this assignment. http://www.deakin.edu.au/aboutdeakin/administrativedivisions/studentlife

Referencing

Any material used in this assignment that is not your original work must be acknowledged as such and appropriately referenced. You can find information about plagiarism and other study support resources at the following website: http://www.deakin.edu.au/students/studysupport

Academic misconduct

For information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide in the Resources area of the CloudDeakin unit site.

 

             

 

MPM755 Assessment Task 2 Rubric, T1 2021

Criteria Not or Minimally Attempted N (0-29) Needs Improvement N (30-49) Satisfactory P (50-59) Good

C (60-69)

Very Good D (70-79) Excellent HD (80-100)
LEAN CANVAS:

Draft business proposal communicated and critique provided on another group’s proposals ULO 1 & GLO 1

ULO 2 & GLO2

(max. 20 Marks)

2.9 marks Information is incomplete and confusing.

Multiple issues with language.

Visuals missing or inappropriate.

Very poor standard of oral presentation. Critique provides little or no useful information. 0- 5.8 marks

7.9 marks

Information is limited and not always clear. Some issues with language.

Visuals provided but inappropriate. Poor standard of oral presentation.

Critique provides little useful information.

6.0-9.8 marks

10.9 marks

Information is limited and inconsistent. A few issues with language.

Some visuals provided. Satisfactory or inconsistent standard of oral presentation. Critique provides limited useful information. 10-11.8 marks

12.9 marks Information is relevant.

A few issues with language.

Visuals supported content.

Good standard of oral presentation. Critique provides some useful feedback and suggestions. 12.0-13.8 marks

14.9 marks

Information is relevant and coherent.

Few issues with use of language.

Visuals which assisted content.

Very good standard of oral presentation. Critique provides useful feedback and suggestions. 14.0-15.8 marks

20 marks

Information is relevant and comprehensive. Accurate and effective written language Visuals which enhanced content.

Outstanding standard of oral presentation. Critique provides specific feedback and effective suggestions.

16.0-20.0 marks

REPORT DOCUMENT:

Structure and communicate a business proposal/plan with all required Appendices

ULO2 & GLO2

(max. 15 marks)

2.2 marks Report is poorly structured and incomplete.

Multiple errors in use of language and tone. Unprofessional formatting. No illustrations provided to support written text.

No complementary website.

Appendices missing many requirements. 0-4.3 marks

5.9 marks

Structure of report lacks coherence and logic, with serious gaps in content. Multiple errors in use of language and tone. Multiple lapses and errors in formatting. A few illustrations provided but none discussed.

Complementary website is incomplete. Appendices missing some requirements.

4.5-7.3 marks

8.2 marks

Adequate structure but some gaps in content. Several errors in the use of language and inconsistent tone. Inconsistencies and errors in formatting. Some Illustrations provided but with little discussion.

Complementary

website is satisfactory but not mentioned in report.

Appendices almost complete. 7.5-8.8 marks

9.7 marks Almost industry standard business report with coherent structure.

Content is complete but of an inconsistent standard.

Few language errors

but tone is inconsistent.

Consistent formatting. Illustrations included with some useful discussion.

Complementary

website is attractive but not mentioned in report.

Appendices complete. 9.0-10.3 marks

11.2 marks Industry standard business report with coherent and audience-appropriate structure.

Content is complete but with some inconsistencies. Fluent use of language and appropriate tone. Effective formatting. Illustrations included and well discussed. Complementary

website is attractive and appropriately mentioned in report. Appendices complete.

10.5-11.8 marks

15 marks

Industry standard business report with coherent and audienceappropriate structure. Content is comprehensive and impressive.

Fluent and persuasive use of language and tone.

Illustrations are sophisticated and critically discussed.

Complementary website is outstanding and appropriately mentioned in report. Appendices complete.

12.0-15.0 marks

 

PRELIMINARY RESEARCH: Global and marketspecific trends, influences and opportunities ULO 1 & GLO 1

ULO 3 & GLO 4

(max. 15 marks)

2.2 marks Incomplete or inaccurate knowledge of the competitive market for a proposed product/ service. Little to no assessment of market specific trends, influences and business opportunities

0.4.3 marks

5.9 marks

Incomplete or

Inaccurate knowledge of the competitive market for a proposed product/service. Incorrect or limited assessment of market specific trends, influences and business

opportunities. 4.5-7.3 marks

8.2 marks

Superficial and limited knowledge of the competitive market for proposed business. Description of some market specific trends, influences and business opportunities.

7.5-8.8 marks

9.7 marks

Adequate knowledge of the competitive market for proposed business.

Analysis of obvious global and marketspecific trends, influences and business opportunities 9.0-10.3 marks

11.2 marks

Substantial and contemporary knowledge of the competitive market for proposed business product/service. Clearly articulated analysis of major market-specific trends, influences and

business opportunities

10.5-11.8 marks

15 marks Detailed, comprehensive and contemporary knowledge of the competitive market for proposed business. Extensive and insightful analysis of global and market specific trends, influences and business opportunities 12.0-15.0 marks
PROPOSED BUSINESS SOLUTION:

Product/service well described. Business viability justified and substantiated by credible market research, situational or competitor analysis ULO 4 and GLO5

(max. 15 marks)

2.2 marks

Poor description of new product/service. Poor and irrelevant response to an identified market opportunity. No, or irrelevant research, analysis or evidence of viable market conditions. 0-4.3 marks

5.9 marks

Poor description of new product/service. Limited response to identified market opportunity. Limited research or evidence to support this as a solution. 4.5-7.3 marks

8.2 marks Satisfactory description of new product/service. The response to an identified market opportunity has some feasible and relevant components. Some relevant supportive research and analysis. 7.5-8.8 marks 9.7 marks

Good description of new product/service. Effective response to an identified viable market opportunity. Support provided by good market research and analyses. 9.0-10.3 marks

11.2 marks

Very good description of new product/service. Entrepreneurial response to an identified market opportunity.

Strong substantiation from market research and analyses. 10.5-11.8 marks

15 marks

Excellent description of new product/service. Innovative and entrepreneurial response to an identified market opportunity. Outstanding substantiation from market research and critical analyses. 12.0-15.0 marks

BUSINESS OPERATIONS:

Comprehensive details of proposed business venture including scope plus potential limitations and risks

ULO3 and GLO4

(15 marks)

2.2 marks

Little to no description of some relevant operational aspects with any depth or relevance.

Little to no mention of venture’s feasibility and impact, and with substantiation by less than credible or reliable evidence. Little to no

acknowledgement of associated limitations, operational risks and mitigation strategies. 0-4.3 marks

5.9 marks

Description of some relevant operational aspects but with inconsistent depth and relevance. Brief mention of venture’s feasibility and impact, with substantiation by less than credible or reliable evidence. Inadequate acknowledgement of associated limitations, operational risks and mitigation strategies.

4.5-7.3 marks

8.2 marks

Discussion of some relevant operational aspects but with inconsistent depth and relevance.

Mention of venture’s feasibility and impact, with limited substantiation by credible and reliable evidence. Adequate acknowledgement of some associated limitations, operational risks and mitigation strategies.

7.5-8.8 marks

9.7 marks

Discussion of relevant operational aspects but with uneven depth and consistency. Discussion of venture’s

feasibility and impact,

with some substantiation by credible and reliable evidence. Good acknowledgement of some associated limitations, operational risks and mitigation strategies.

9.0-10.3 marks.

11.2 marks

Strong discussion of broad range of relevant operational aspects. Discussion of  venture’s feasibility and impact, mostly substantiated by credible and reliable evidence.

Very good discussion and analysis of associated limitations, operational risks and mitigation strategies.

10.5-11.8 marks

15.0 marks In-depth and thorough articulation of all major operational aspects. Critical analysis of

venture’s feasibility and impact substantiated by credible and reliable evidence. Detailed and insightful examination of associated limitations, operational risks and mitigation strategies.

12.0-15.0 marks

 

SDG, ETHICS, CULTURE AND DIVERSE PERSPECTIVES: Considered and integrated in proposed business solution, justification and operationalisation of business venture ULO6, GLO8

(max. 10 marks)

1.5 marks

The proposed business solution, justification and venture operationalisation do not include any consideration of key SDG, plus ethical or cultural factors, or the perspectives of diverse stakeholders. 0-2.9 marks

4.0 marks

Proposed business solution, justification and venture

operationalisation lack adequate

consideration of key SDG, plus ethical or cultural factors, or the perspectives of diverse stakeholders.

3.0-4.9 marks

5.5 marks

Proposed business solution, justification and venture operationalisation based on relevant but basic consideration of key SDG, plus some ethical and cultural factors, or the perspectives of diverse stakeholders. 5.0-5.9 marks

6.5 marks

Proposed business solution, justification and venture operationalisation are based on a relevant consideration of key SDG,plus ethical and cultural factors, and the perspectives of diverse stakeholders.

6.0-6.9 marks

7.5 marks

Proposed business solution, justification and venture operationalisation are based on a critical consideration of key SDG, plus ethical and cultural factors, and the perspectives of diverse stakeholders.

7.0-7.9 marks

10 marks

Proposed business solution, justification and venture operationalisation are

based on a thorough and critical consideration of key SDG, plus ethical and cultural factors, and the perspectives of diverse stakeholders. 8.0-10.0 marks

RESEARCH AND

REFERENCING

Information sourced from multiple, credible, contemporary industry and academic sources Complete and correct intext citations

EndNote (Harvard style) used to manage sources and generate complete and correct References list

ULO 2 and GLO2

(max.10 marks)

1.5 marks

Information sourced from an imbalanced and limited range of authoritative and sometimes contemporary industry and academic sources.

Use of in-text citations for some information but with many errors. 15 or fewer References generated using

EndNote (APA 6th) style with numerous content and formatting errors. 0-2.9 marks

4.8 marks

Information sourced from a range of authoritative and sometimes contemporary industry and academic sources, but much imbalance and little synthesis or evaluation.

Use of in-text citations for some information and with many errors. 19 or fewer References generated using

EndNote (APA 6th) style with multiple content and formatting errors.

3.0-4.9 marks

5.5 marks

Information sourced from a satisfactory range of authoritative, contemporary, industry and academic sources, but with some imbalance and little synthesis or evaluation.

Use of in-text citations for most information but with some errors. 20 References generated using EndNote (APA 6th) style with some content and formatting errors.

5.0-5.9 marks

6.5 marks

Information sourced and sometimes synthesised from a range of authoritative, contemporary, industry and academic sources, but with some imbalance and little evaluation. Use of in-text citations for most information but with some errors. At least 20 References generated using

EndNote (APA 6th) style with some content and formatting errors.

6.0-6.9 marks

7.5 marks

Information sourced, evaluated and synthesised from a broad and balanced range of authoritative, contemporary, industry and academic sources.

Accurate use of in-text citations for most information. 20+ References generated using

EndNote (APA 6th) style with a small number of content and formatting errors. 7.0-7.9 marks

10.0 marks

Information sourced, evaluated and well synthesised from extensive and wellbalanced range of credible, authoritative and contemporary industry and academic sources. Accurate use of in-text

citations for all information. 20+ References generated with complete details and accurate formatting using EndNote (APA 6th) style.

8.0-10.0 marks