Topic: Any topic (writer’s choice)
Type of paper: Coursework
Discipline: Marketing: Branding
Format or citation style: APA
1. What are some other examples of slogans not listed in the chapter that make strong contri- butions to brand equity? Why? Can you think of any “bad” slogans? Why do you consider them to be so?
2. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions