Topic: Any topic (writer’s choice)

Type of paper: Coursework

Discipline: Marketing: Branding

Format or citation style: APA

1. What are some other examples of slogans not listed in the chapter that make strong contri- butions to brand equity? Why? Can you think of any “bad” slogans? Why do you consider them to be so?
2. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions