Choose a Major Company – any company. Review their website, packaging (online images), and use of social media. Submit a 2 [age double=spaced (12 point font) answering these 2 questions:
a. What do you like about their approach to branding?
b. What recommendations would you make to improve their Brand Recognition?
Steps to Branding
- Create the BUZZ – samples, social media, press releases (pre-launch), and celebrities/influencers.
- Create additional awareness through social media exploitation. Interactive/Engaging.
- Samples, samples, samples – celebrities/influencers.
- Develop your UNIQUENESS and DIFFERENTIATION Strategy.
- Flood the market with articles, blogs, videos, power point presentations, and podcasts.
- Perform weekly competitive assessments of pricing and offers.
- Use the Power of TV and Radio.
- Manage your Online Reputation.
- Conduct a pre-launch GRAND OPENING or Launch Event.
- Use your Social Network to get out the word.