Business Information Systems And Analytics

Simon Business School University of Rochester

GBA 220, Business Information Systems and Analytics

Fall 2020

Reading Assignment and Team Case Write-up for Monday, September 28th, at 11:59pm

Google Reading Assignment

Read Sections 18.1 – 18.6 of the text. Think about the following questions:

1. How does Google generate search results?

2. How does Google generate revenue?

3. What is their key value discipline for their primary business (search)?

4. While some of the non-search products they offer for free create opportunities to show

sponsored ads, others, such as Google Earth, do not. Some of these products are very expensive to develop. How do they generate value for Google?

5. What firms are the most significant threats to Google? Why?

Case Write-up

1. What is their key value discipline for their primary business (search)?

2. While some of the non-search products they offer for free create opportunities to show sponsored ads, others, such as Google Earth, do not. Some of these products are very expensive to develop. How do they generate value for Google?

3. Separate from the increasing use of apps, what firms are the most significant threats to Google’s core search business? Why?

Your entire write-up should be approximately one page.