Business Law

Assessment Information

 

This is an individual assignment.

 

Case:

 

The soft drinks production industry in the United Kingdom which has a market size of over £5 billion (in 2019) according to the British Soft Drinks Association (BSDA) which represents UK producers, is experiencing significant changes caused by macro environmental factors such as the impact of regulations and social issues steering needs to improve the dietary health of the nation as a shared responsibility.

 

You are appointed as a senior market analyst to understand, analyse and critically review the industry.

 

The assessment requires you to:

 

1) Carry out for the UK soft drinks production industry (i) a PESTEL analysis (ii) Porter’s five forces analysis and an (iii) evaluation of the importance of Corporate Social Responsibility to organizations in the industry. What do you conclude? Critically discuss and evaluate your findings.

 

Criteria for Assessment

 

This assignment is designed to assess learning outcomes:

 

  1. Critically evaluate a range of key theories associated with international business strategic management process
  2. Evaluate the importance and the problems inherent in strategic choices and implementing those strategies. 3. Explore the extent to which Corporate Social Responsibility is central to a given organisation’s strategic intent.

 

 

 

This table details the weightings of the criteria by which your work will be assessed.

 

Criteria Proportion of overall module mark
1. Introduction 10%
2. PESTEL analysis (Knowledge and understanding/application of theory) 25%
3. Porter’s Five Forces analysis (Knowledge and understanding/application of theory) 25%
4. Corporate Social Responsibility (Knowledge and understanding/application of theory) 25%
5. Conclusion 15%
Total 100%

 

 

Marking and Assessment Scheme

 

Please refer to the Marking Scheme below for information on how work is assessed and graded.

 

Marking

Criteria

Outstanding/Excellent

70% and above

                 

Very Good

60% – 69%

                    

Good

50% – 59%

                      

Basic (Learning outcomes are met)

49% – 40%

                      

Poor (Learning outcomes not met)

Below 40%

                   

Introduction

(10)

 

 

Outstanding/excellent overview of the industry including presentation, research and referencing Very good overview of the industry including presentation, research and referencing Good overview of the industry including presentation, research and referencing Basic overview of the industry including presentation, research and referencing Poor overview of the industry including presentation, research and referencing
PESTEL

Analysis

(25)

 

 

Outstanding/excellent PESTEL analysis and critical discussions including

presentation, research and referencing

Very good PESTEL analysis and critical

discussions including presentation, research and referencing

Good PESTEL analysis

and critical discussions including presentation, research and referencing

Basic PESTEL analysis and discussions including presentation, research and referencing Poor PESTEL analysis and discussions including presentation, research and referencing
Porter’s Five

Forces

Analysis

(25)

 

 

 

Outstanding/excellent Five Forces analysis and discussions on attractiveness of the industry including presentation, research and referencing Very good Five Forces analysis and discussions on attractiveness of the industry including presentation, research and referencing Good Five Forces analysis and discussions on attractiveness of the industry including presentation, research and referencing Basic Five Forces analysis and discussions on attractiveness of the industry including presentation, grammar research referencing Poor Five Forces analysis and discussions on attractiveness of the industry including presentation, research and referencing
Corporate

Social

Responsibility 

(25)

 

 

Outstanding/excellent evaluation of the importance of CSR

including

presentation, research and referencing

Very good evaluation of the importance of CSR

including presentation, research and referencing

Good evaluation of the importance of CSR including presentation, research and referencing Basic evaluation of the importance of CSR including presentation, research and referencing Poor evaluation of the importance of CSR including presentation, research and referencing
Conclusion

(15)

Outstanding/excellent summary of PESTEL, Five Forces, CSR evaluation/ recommendations including

presentation, research and referencing

Very good summary of PESTEL, Five Forces, CSR evaluation/ recommendations including presentation, research and referencing Good summary of

PESTEL, Five Forces, CSR evaluation/

recommendations including presentation, research and referencing

Basic summary of

PESTEL, Five Forces, CSR evaluation/ recommendations including presentation, research and referencing

Poor summary of

PESTEL, Five Forces, CSR evaluation/

recommendations including presentation, research and referencing

 

 

 

Word Count

 

The word count is 2000 words.

 

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations, but excludes the references list.

 

The format should be a report following the below structure. Please remember to indicate:

 

  • Front page with report title, total word count (don’t include your name, just add your student ID).
  • Abstract / summary (not included in word count)
  • Table of contents (not included in the word count)
  • Introduction
  • Section 1 – PESTEL Analysis
  • Section 2 – Porter’s Five Forces Analysis
  • Section 3 – Corporate Social Responsibility
  • Conclusion

 

References (not included in word count) – At least 5 sources other than the recommended textbook. Appendix (not included in word count).

 

 

How to submit your assessment

 

The assessment must be submitted by 18:00 on 20/10/2020. No paper copies are required. You can access the submission link through the module web.

 

  • Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
  • Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
  • All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
  • The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
  • Students MUST keep a copy and/or an electronic file of their assignment.
  • Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

 

  • To accommodate any last minute technical difficulties or changes to personal circumstances, the University will automatically accept any submissions made up to 24 hours after the deadline without penalty. There is no need to complete an extension request form if you submit within this timeframe.
  • You may submit draft assessments up to the deadline to receive an originality report from Turn It In, however the most recent submission will be accepted as final once the deadline has passed.

 

 

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

 

Plagiarism

 

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work.  Doing so is known as plagiarism.  It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw.  You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.

 

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

 

 

The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

 

Return of Marked Work

 

You can expect to have marked work returned to you on 03/11/2020. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.