Business Research Design

This task contributes to CLO 2 Identify, determine and communicate research designs to explore relevant aspects of a complex and ambiguous business problem;
CLO 3 Develop, evaluate, and communicate options for innovative business research.

 

Your task is to write a research plan that would demonstrate your level of skills relevant to gaining agreement from others, by convincing an organisation’s Board to approve the cost of employees being given time away from their normal duties to conduct the research that you are proposing.

We have deliberately used the term ‘research plan’ rather than ‘research proposal’ to emphasize that we are looking for content and structure suitable for presenting to a team of business executives or members of a company’s Board rather than the type of content and structure suitable for presenting to academic supervisors if you were preparing to enrol in a PhD Program.

As a part of this assessment, you may wish to complete the micro-credential: Intrapraneurship: Making the Business Case. This credential is designed to assist you with convincing a board to approve the cost of employees being given time away from their normal duties to conduct the research.

Note: the micro credential does not carry any marks

You can access this micro-credential through the Canvas site by clicking ‘Modules’ on the left-hand sidebar and navigating to the Creds module.

Please note: You only have two attempts at the final assessment for this micro-credential. You must gain over 80% in order to receive a badge.

Use the following instructions: Claiming the badge and copying the URL for submission.

 

Contents list of your research plan must include:

  1. Introduction
  2. Research objective
    • Research aim and problem relevance
    • Research question
  3. Literature review
    • Which of the 4 primary practices discussed in What Really Works your research project is most closely relevant to, and why
    • Benchmarking literature
    • Visual model (summary of key insights and their relationship from the literature)
  4. Methodology
    • Proposed data collection methods
    • Proposed data analysis methods
  5. Estimated cost (in terms of time and finances)
  6. Conclusion (emphasise the business significance of this research plan and its likely findings)
  7. References
  8. Appendices
    • Interview questions or survey questions or observation protocols

Remember, your central goal is to present a research plan that is so clearly important and likely to lead to success that top management in the business will be convinced to spend money implementing the plan (i.e. carrying out the research). Much of being convincing and credible will rely on the details you present in the methodology section: how you will collect and analyse data.

 

Assessment Criteria

The content within each section is of high quality and your section headings correspond to the required list

The Appendix (or Appendices) provide the list of the interview questions that would be used, or the survey questionnaire that would be used, or the case study protocol that would be followed

The research question (or set of questions) is clearly stated along with an explanation of why that question (or set of questions) is important to this business

The plan would convince a board to approve the cost of employees being given time away from their normal duties to conduct the research

A partially written exemplar will be provided in class to help you understand what is required by this task.

BRD Assessment Rubric: research plan

CRITERIA FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION
The weighting of this criteria is 30% or a maximum of 12/40 marks

 

The content within each section is of high quality and your section headings include:

 

Introduction

 

The research problem and why it is important to this business

 

Which of the 4 primary practices discussed in What Really Works is this research project most closely relevant to, and why

 

Literature review

 

Methodology

 

Likely findings and their importance

 

Estimated cost in terms of finance and time

 

Appendices

 

 

 

 

 

 

section headings are incomplete or do not reflect the task requirement

 

The section headings are as required  but the content is not always clear or appropriate to the overall task of convincing a Board to fund your research The section headings are as required; there is an adequate amount of content in each section: neither too much not too little; and the content would have a reasonable chance of convincing a Board to fund your research The section headings are as required and there is an adequate amount of content in each section: neither too much not too little, and it is clear that you have understood what is required in each section by the relevance of the content to the overall task of convincing a Board to fund your research.

 

The literature review section includes topics that are of most relevance to the research question and concludes with a list of the factors which are most important  to the research problem

 

The section headings are as required and there is an adequate amount of content in each section: neither too much not too little; it is clear that you have understood what is required in each section by the persuasive logic and relevance of the content to the overall task of convincing a Board to fund your research.

 

 

The literature review section includes topics that are of most relevance to the research question and concludes with a list of the factors which are most important  to arriving at a deep understanding of the research problem

The weighting of this criteria is 10% or a maximum of 4/40 marks

 

 

The research question (or set of questions) is clearly stated along with an explanation of why that question (or set of questions) is important to this business

 

The research problem is stated but there is no research question the research question provides some idea of what the research project is about

 

 

the research question is interesting, relevant and important

 

 

the research question is interesting, relevant and important

and can genuinely be addressed by research

 

the research question is interesting, relevant, important

and can genuinely be addressed by research.

 

It is possible to deduce from the research question a method of addressing the question

and it is feasible to conduct fieldwork, for data collection

 

The weighting of this criteria is 30% or a maximum of 12/40 marks

 

convince a board to approve the cost of employees being given time away from their normal duties to conduct the research

there is no attempt to explain how the research methods could be used to address the research problem The research plan conforms to the required structure, but there is little attempt to explain why the methods outlined should be used to address the research problem.

A partial explanation of why the likely findings would assist in convincing a board to approve the cost of employees being given time away from their normal duties to conduct the research.

 

 

The research plan conforms to the required structure, and there is a clear attempt to explain why the methods outlined – including how data will be analysed – should be used to address the research problem

Clear explanation of why the likely findings would assist in convincing a board to approve the cost of employees being given time away from their normal duties to conduct the research.

 

 

 

 

 

 

 

 

The research plan conforms to the required structure, and there is a systematic and clear attempt to explain how each section of the plan, including the methods outlined and how data will be analysed, is relevant to addressing the research problem.

Clear and partly convincing explanation of why the likely findings would assist in convincing a board to approve the cost of employees being given time away from their normal duties to conduct the research.

The research plan conforms to the required structure, and there is a systematic and clear explanation of how each section of the plan, including the methods outlined and how data will be analysed, is relevant to addressing the research problem, and why alternative research methods would have been less appropriate.

Clear and fully convincing explanation of why the likely findings would assist in convincing a board to approve the cost of employees being given time away from their normal duties to conduct the research.

The weighting of this criteria is 30% or a maximum of 12/40 marks

 

The Appendix (or Appendices) provide the list of the interview questions that would be used, or the survey questionnaire that would be used, or the case study protocol that would be followed

 

 

the interview questions, or survey items, or observation protocols provided in the Appendices are not original

 

The proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question and are all original rather than copied from someone else’s previous research

 

 

 

The proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question and are not confusing or vague for proposed interviewees or respondents and are all original rather than copied from someone else’s previous research

 

 

 

The proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question, are not confusing or vague for proposed interviewees or respondents, and take into account key issues identified in the literature review  and are all original rather than copied from someone else’s previous research

 

 

 

The proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question, are not confusing or vague or too demanding of time or thought for the proposed interviewees or respondents, and take into account key issues identified in the literature review and are all original rather than copied from someone else’s previous research

 

 

 

This criterion is linked to a learning outcome micro credential:

‘Making the Business Case’

 

NOTE: This criterion carries no marks and is entirely optional. Whether you complete the micro credential is up to you – it does not affect your marks or your grade for this assignment.

 

no evidence of badge presented in assignment

 

evidence of badge presented in assignment by copying into the assignment the URL which links to the completed badge