Business Research Management

Q &A Assignment Biz Management

Segmentation Discussion Answer

 

, ANSWER THIS QUESTION in 3-5 paragraphs 

Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns. What are the benefits and risks associated with individualized segmentation? In other words, are you comfortable with companies knowing a lot of private information about you so they can better target products that you may like, or this lack of privacy makes you uncomfortable?

Where do you stand pro and against, explain?