Case Analysis

Case Analysis (max 3 pages)

Cases will be usually assigned 2 weeks before the due dates.

· The analysis write ups/summary should include the following components: a) Overview of major issues, b) Applications of key themes from the textbook into the case, c) Your analysis, including assumptions (if needed) d) Recommendations and action plan e) References (exclusive of the page limit) f) appendix (if applicable).

· Formatting each component as subheadings is recommended in your case written assignment.

· For (a) overview of major issues, describe the challenges/problems/issues outlined in the case. This section should be clear and succinct. You can make use of bullet points to describe the issues.

· For (b) applications of key themes, elaborate what you have learned from the assigned case by directly relating/connecting the case to concepts and themes described in the different chapters.

· For (c), your analysis should include your thoughts about the case in your own words. In this section, you should put down your own thoughts and opinions about the issues/challenges described in the case. However, your thoughts/opinions should be based on textbook concepts and arguments. In this section, you can also bring in outside information (such as the latest news, articles, references to any calculations, charts, diagrams or graphs*). Also, be sure to answer any questions that are assigned at the end of each case. You can also use these questions as a guide to develop the other sections of your case summary/write-up.

In the analysis section, you can also write about the company’s* internal strengths, weaknesses, and external threats and opportunities (SWOT).

*the company which is the focus of the case.

· For (d) recommendations, you need to provide the course of action that you think can be taken to address the issues/problems outlined in the case. Your recommendations need to be based on your analysis (section c) of the case.

· For (e) references, properly cite all the sources of information you have used throughout the case.

· For (f) appendix, include any calculations, charts, diagrams or graphs. The appendix should help to further support your analysis. It should serve a purpose. All calculations and figures must be clearly labeled and referred to in the body text of the case.

 

· The summary paper should be no longer than 3 pages max. Please use MS word format (.doc).

* All calculations, charts, diagrams, graphs or figures must be clearly labeled and inserted in the appendix.

 

 

 

 

 

 

 

 

 

 

 

 

Case Analysis Rubric

Case Analysis Rubric
Criteria Ratings Maximum Points
Completeness

 

8 points Excellent

Content is logically organized and easy to follow. All required sections of the assignment are completed. Writing is clear and concise, using complete sentences except where text is presented in tables, images or captions. Complete references and resources are listed at the end of document with links to online resources when appropriate.

5 points Adequate

Content is partially organized and difficult to follow. Some required sections are missing. There are a few incomplete sentences and writing is not concise. References and resources are present, but are not complete.

2 points Not Sufficient

Content is not organized and not easy to follow or decipher. Most required sections are missing. There are many incomplete sentences and writing is not concise. References and resources are not present.

8

points

Technical

 

8 points Excellent

Content is free of spelling and grammatical errors. Assignment and product deliverables are submitted by deadline.

5 points Adequate

There are 2 – 10 spelling or grammatical errors. Assignment is submitted less than 24 hrs. late

2 points Not Sufficient

There are more than 10 spelling or grammatical errors. Assignment is submitted more than 24 hrs. late.

8 points
Quality 9 points Excellent

Content is clearly written in student’s words except for a few direct quotations from references when appropriate. Content is thorough and comprehensive. Evidence is provided to support opinions presented by student.

5 points Adequate

Content is sometimes written in student’s words and contains mostly direct quotations from references. Content lacks sufficient details and ideas presented are superficial or unfinished. Evidence is questionable or not consistently present to support opinions presented by student.

2 points Not Sufficient

Content is clearly not written in student’s words or contains passages copied and pasted from resources. Content lacks relevant details and ideas are unfinished. Evidence is not present to support opinions presented by stude