Case Study

Instructions

Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features:

  • the business model based on the information you find on the website or the app,
  • a brief overview of the company,
  • the customer value proposition,
  • the revenue model,
  • the marketspace it operates in,
  • who its main competitors are,
  • any comparative advantages you believe the company possesses,
  • what its market strategy appears to be, and
  • information about the company’s management team and organizational structure. (Most company websites contain an “About Us” webpage that contains information about the company.)

Your paper should be at least two pages in length, not counting the title and reference pages. You must use at least one source other than your eTextbook, which can include the company website or mobile app. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.