case study analysis

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Your Assignment is to “Reflect on the research and planning cycle and how it was used within FedEx. Could the same results have been achieved without research informing their messaging along the way?

Your Analysis should use the Case format we have been using in class: Problem, Background, Solution, Outcome.

The problem is already stated at the end of the essay, which is ”

Reflect on the research and planning cycle and how it was used within FexEx. Could the same results have been achieved without research informing their messaging along the way?”

1 to 1/2 pages, 1.5 line spacing.