Case Study Intership

Business Case Study Guidelines and Rubric

Overview

Your case study should be written in narrative format and address a problem or issue at your internship site. A problem is an obstacle to be overcome. An issue is an idea or activity about which there is debate. You must decide upon and/or develop a policy that will best address the problem or issue.

Examples of problems or issues include:

· How to most effectively increase sales

· How to better utilize interns in the organization

· How to best utilize social media for the organization

· How to increase commination in the organization

Your case study should contain the following information, in the order listed.

1. Strategic Perspective: Begin by identifying the problem or issue. Does something stand in the way of mutual interests in reaching a goal, or are there legitimate grounds for debate? Why did the problem or issue arise? Who is concerned? How critical is the situation?

2. Problem Solving and Decision Making: What quantitative data is available? What is the applicability of the data to the problem or issue at hand? How appropriate is the data in terms of precision or estimation? Is there an adequate accumulation of other evidence to support the idea that there is a legitimate issue or that a real problem exists? There must be definite instances, not just generalizations. What is the balance in terms of the evidence? Considerable support from both sides indicates that there is a real issue. How valid and objective is the evidence? Bias and prejudice must be avoided. What is the thoroughness of reasoning? How important or controversial is a particular point?

3. Innovative and Entrepreneurial Thinking: What are the possible solutions to the problems? What are the alternatives of action for resolving an issue? To evaluate action alternatives, consider such factors as feasibility, time involved, and the possible contribution in either solving the problem or resolving the issue.

4. Conclusions and/or Recommendations: Your conclusions and/or recommendations must show a relationship to the analysis. Include details of development. What is the policy? The policy is essentially the action decision.

Rubric

FormatThe case study should follow these formatting guidelines: minimum of 4 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and citations in APA format.

Instructor Feedback: Students can find their feedback in the Grade Center or Turnitin.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Strategic Perspective Meets Proficient and details the interrelationship to other functional areas within the organization

(18-20)

Describes the strategic perspective, identifying the problem or issue, why it arose, who the stakeholders are, and how critical it is

(16-17)

Describes the strategic perspective, but additional detail is needed to illustrate the problem or issue, why it arose, the stakeholders, and/or how critical it is (14-15) Does not describe the strategic perspective

(0-13)

20
Problem Solving and Decision Making Describes the available quantitative data and comprehensively assesses its appropriateness for the problem or issue, including its precision, its validity, and its objectivity (18-20) Describes the available quantitative data and assesses its appropriateness for the problem or issue, including its precision, its validity, and its objectivity

(16-17)

Incomplete description of the quantitative data and incomplete assessment of its appropriateness

(14-15)

Does not describe the available quantitative data

(0-13)

20
Innovative and Entrepreneurial Thinking Thoroughly evaluates possible solutions, including feasibility, time, and impact on problem or issue

(18-20)

Evaluates possible solutions, including feasibility, time, and impact on problem or issue

(16-17)

Incomplete evaluation of possible solutions

(14-15)

Does not evaluate possible solutions

(0-13)

20
Conclusion and/or Recommendations Describes a creative and strategic action decision that is appropriate for the problem

(18-20)

Describes an action decision that is appropriate for the problem or issue

(16-17)

Incomplete description of action decision and/or evidence does not wholly support action decision (14-15) Does not describe an action decision that is appropriate for the problem or issue

(0-13)

20
Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

(18-20)

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

(16-17)

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

(14-15)

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

(0-13)

20
Earned Total

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