Case Study- Sustainability Marketing

1. When it comes to meeting Kimbery-Clark’s post-consumer product and packaging waste goal, what are the critical challenges facing John Opsteen, Daniel Locke, and the company?

2. What challenges are facing retailers and recycling companies?

3. Evaluate Kimberly-Clark’s idea to develop a program to reward consumers for recycling SLPF packaging. What are the potential benefits? What are the potential downsides?

4. Is a consumer rewards program necessary for Kimberly-Clark to reach its waste and recycling sustainability goal? Why or why not? Consider the three-step Fogg Model described on page 6