Company Report

/in /by

Findings, Conclusions, & Recommendations

Report Writing

 

 

Findings

Conclusions

Recommendations

 

 

Findings

Conclusions

Recommendations

 

 

Findings

Data

 

 

Conclusions

What the data means

 

 

Recommendations

What should we do?

 

 

Types of Reports

Proposal

Feasibility

Analysis

Annual/Quarterly

Sales/Revenue

Investment

Marketing Research

Consumer

Research

 

 

Types of Reports

Proposal

Feasibility

Analysis

Annual/Quarterly

Sales/Revenue

Investment

Marketing Research

Consumer

Research

 

 

Report Sections

1. Title page 2. Table of contents 3. Executive summary 4. Body sections

a. Purpose b. Scope c. Factors d. Conclusions

5. References (endnotes)

 

 

Report Sections

1. Title page 2. Table of contents 3. Executive summary 4. Body sections

a. Purpose b. Scope c. Factors d. Conclusions

5. References (endnotes)

New Page

New Page

New Page

New Page

New Page

 

 

Title Page

1. Title 2. Author 3. Date (use due date) 4. Audience* 5. No page number

 

 

Findings

Conclusions

Recommendations

65% of employees use Facebook during company time.

Employees are wasting time at work.

We should establish a social media policy.

 

 

Findings

Conclusions

Recommendations

SHA applications are down 15%.

 

 

Exploring Report Myths

Myth Truth

Reports are entirely different from memos and letters.

Reports may be formatted as memos or letters.

 

 

Exploring Report Myths

Myth Truth

Reports are strictly “objective” presentations of factual data.

Report writers use their best judgement to select data to provide in reports.

 

 

Exploring Report Myths

Myth Truth

Reports are mere collections of data: they should not incorporate the writer’s opinion.

Reports should be adapted to the needs of the readers. -If readers merely need numerical or factual data, then mere numerical or factual data should be sufficient.

 

 

Exploring Report Myths

Myth Truth

Reports are mere collections of data: they should not incorporate the writer’s opinion.

Reports should be adapted to the needs of the readers. -If readers rely on the report writer to interpret the data, then the report should incorporate the writer’s best attempt to draw conclusions and, if appropriate, recommendations.

 

 

Exploring Report Myths

Myth Truth

A report should be structured as a sequence of steps in which the writer engaged in the “discovery process” to collect the data.

A report should be structured according to the needs of the readers: to learn conclusions or to act on recommendations.