Creative and Critical Digital Practice


Faculty of Arts and Humanities 

Module Title: Creative and Critical Digital Practice

Module Code: 2042MAPA


Assignment Brief





Your assessment takes the form of a coursework, which comprises three parts:

A creative digital activism project, designed for installation in a physical or virtual art exhibition


A Lightning Talk presentation (20 slides for 20 seconds each) pitching and contextualising your digital art activism project, and


A 1,500-word reflective essay on your creative digital practice.


For your coursework you need to submit the following:

Creative digital activism project (50%):

The form of your creative digital activism project is flexible. Choose a cause or issue that you feel passionately about and consider how you can use the digital tools at your disposal and your own expertise to create an artefact that promotes this cause or interrogates

this issue. You need to think about how your audience will access this artefact and what your goal is in terms of what you want the audience to do. Possible art forms include VR experiences, interactive films, games or gamified art installations, among others.

Lightning Talk Presentation (15%):

You will have 6 minutes 40 seconds to present your creative digital art activism project and contextualise both the issue/ cause and the artefact itself. You need to demonstrate how and why this artefact is both art and activism. You will need to submit a recorded version of your presentation to Aula. The date of your presentation submission will be on 29 October 2020, but you will also link to your recorded presentation in your final submission on 1 December 2020.

Reflection (35%):

Your reflective essay is a 1,500-word reflection on digital art as activism, drawing on relevant academic and professional sources as appropriate, and examining your own

creative digital arts practice. You should reflect on how your artefact contributes to the digital art activism landscape, the traditions it draws on, and how it motivates audiences to respond. You should demonstrate your development over the course of the module by including links to your weekly workshop tasks in your appendices and reflecting on how you have evolved your skills over the course of the semester.


The three components are designed to demonstrate your understanding of the theoretical and practical concepts introduced in this module.

This 20-credit module requires 200 hours of study in total.


This assignment accounts for 100% of this module’s marks.


If there is anything that you do not understand about this assignment brief once you have read it fully, or you have any concerns about it, please contact the Module Leader immediately. Their name and contact details are at the top of this brief.


References: Icons made by Freepik, phatplus, DinosoftLabs and Pixel perfect from Flaticon



Additional Information

2042MAPA: Creative and Critical Digital Practice aims to develop your critical and creative practice in the field of digital arts through the integration of theory and practice. You will be challenged to grapple with the concept of “art” and “activism

within a digital context and to explore innovative forms of expression through a variety of digital media.



Module Learning Outcomes 

These must be the learning outcomes cut and pasted from the version of the MID that is being used to teach this module. Be careful to ensure that you are using the correct version of the MID

– if you are not sure, check with Registry. (If the learning

outcomes on the MID do not clearly align to the assignment task that you want to set discuss whether to make changes to the MID for next year via the formal module change process.)


Assessed in this assignment?


LO1: Explain and evaluate key theoretical concepts underpinning their digital arts practice; Y
LO2 Situate these approaches historically and culturally and understand their place and significance within the evolution of critical digital theory; Y
LO3 Demonstrate technical and creative competency within their chosen area of digital arts practice. Y

You will find full details of how these Learning Outcomes will be assessed by this assignment in the marking rubric at the end of this brief. You should read this as it explains how submitted work achieves certain grades.  It will be useful in preparing your assignment as well as in understanding your feedback.


Reference: Icons made by catkuro from Flaticon



Marking Process and Feedback

Your project, presentation and reflection will be assessed by the module team and will include a process of internal moderation. This means that after all of the assessments are marked, another member of staff will look at an appropriate sample of work and moderate the marking to ensure that it is fair and balanced.

A sample will also be given to the external examiner, an independent academic staff member from another university or organisation, who will also assess the grading for fairness.

Formative feedback will be given during tutorials. This is your opportunity to obtain feedback prior to final submission. Summative feedback will be given on Aula when your grades are released.



The work that you will carry out on this module does not require you to obtain ethical clearance for your individual project. If, during discussion with your module tutor, it is felt that ethical clearance is needed for your project, you will be advised of the process and the deadline for obtaining that clearance. If clearance is not obtained by the deadline, then you will not be able to proceed with the project. If you do so without clearance, the project will not be accepted for submission, will not be marked and you may face disciplinary penalties.

The deadline for obtaining that clearance (if required) is 5th November.

If clearance is not obtained by the deadline, then you will not be able to proceed with the project. If you do so without clearance, the project will not be accepted for submission, will not be marked and you may face disciplinary penalties.

For full details of the University’s policy on ethics, please click here.

The CU Ethics portal can be found here.


Extensions and Mitigating Circumstances

We want you to do your best in each assessment. However, we know that sometimes events happen that are either beyond your control or not easy to predict and which mean that you will not be able to submit your coursework by the deadline. If this happens, you can apply for an extension to your deadline according to our regulations.  If you need longer than the extension window, you can apply for a deferral, which takes you to the next assessment period. You must apply for an extension or a deferral before the assignment deadline stated on SONIC.

Apply for an extension or deferral at: or by speaking in person to a member of the Registry Team.

Find information about the process and what is/is not considered to be an event beyond your control here.

Please note: under no circumstances are module staff allowed to give unofficial extensions.


Late or non-submission

You must make every effort to submit the best work possible prior to the deadline.

If your assignment is submitted online please do not leave it until the last minute to submit. Aim to several hours prior the deadline, or earlier, in case you have any problems submitting.

If you fail to submit work for the module or submit an assessed piece of work late without an agreed extension, you will receive a mark of 0% for that piece of work, even if it is only a few minutes late. You will however be eligible for a re-sit attempt at the next available assessment opportunity where, if you pass, your mark will be capped at 40%.  If you fail the resit assignment, or do not hand in any submission, you one further resit attempt at the assignment.  After a second failed/non-submitted resit attempt you will have failed the module. This may have an impact on your ability to progress on your course and/or on your final marks for your degree.

If you fail this assignment on the first submission, the resit brief for the module can be found on the module’s Aula space. Read this brief carefully and book a tutorial with the Module Leader to ensure that you are clear about what you need to do to pass the module at the next resit opportunity.


Academic Misconduct

We expect all students to act with academic integrity, which means that they will study and produce work in an open, honest and responsible manner.


Academic misconduct covers any action by a student to gain unfair advantage (e.g. extra marks) for her/himself, or for another student, in their assessed work. It not only damages your personal reputation, but also the reputation of the entire university, and it will not be tolerated at Coventry University. There are severe penalties for students who are found guilty of academic misconduct ranging from obtaining a mark of 0% for the piece of work concerned, through to exclusion from the University.


Many modules require you to demonstrate knowledge and understanding of the work of others (artists, makers, practitioners, academics, designers, performers, etc.). It is vital that you make it absolutely clear when you are using work from other sources, and that you reference it clearly and correctly. If you are unsure how to reference, please refer to the CU Harvard Referencing Guide here and speak to a tutor on the module immediately. Support for correct referencing can also be found though the Centre for Academic Writing (CAW).


For full details of what constitutes academic dishonesty and how to avoid it, please see the section in the Faculty Student Handbook, available on your course’s Aula space.


Assessment Criteria

There are standard University Assessment criteria that you can use to assist with understanding the mark you receive for this assignment. You can find these here.


The criteria that are specific to this assignment are as follows:




Faculty of Arts & Humanities School of Media and Performing Arts


2042MAPA: Creative and Critical Digital Practice Marking rubric Student Name:  


Learning Outcome 70+ 69 – 60 59 – 50 49 – 40 Belo w 40
Artefact/ Project (50%)    
Demonstrate technical and creative competency within their chosen area of digital arts practice.


This encompasses the aesthetics and functionality (look and feel), thematic consistency and impact (the extent to which your message is clearly conceptualised and communicated) and demonstration of the application of research on the chosen topic.


Demonstrate technical, creative and critical competency in using a          


variety of digital media practice skills including multimedia production (video, sound, text) and digital publishing (web development, social media) (website).


This encompasses technical proficiency in the development of the website (coding) into which your artefact will be embedded, the aesthetics and functionality of the site (design), the thematic link between the site and the artefact, the application of theoretical principles on art and activism to your project, and the demonstration of professional practice and project management.


                                                    Reflective essay (35%)
Explain and evaluate key theoretical concepts underpinning their digital arts practice.


This focuses on the use of relevant theory in the formulation of the argument, the demonstration of understanding of that theory, and how it is applied, critiqued and evaluated in the essay.

Situate these approaches historically and culturally and understand their place and significance within the evolution of critical digital theory.


This focuses on your ability to relate your work to the broader digital arts landscape and reflect on the historical and cultural influences that have shaped your work.

Evidence engagement with the creative process through analysis, evaluation and reflection you’re your own work and the work of others.


This refers to the extent that you reflect on your own practice

beyond description, use relevant and appropriate literature to support the claims you make and evaluate your own practice in a cohesive, academic essay.          
Presentation (15%)
Content: information, structure and use of relevant accurate evidence


This refers to the extent to which you develop a clear argument and rationale for your artefact and for the activist work you have chosen, the way in which you structure the presentation so that there is a logical progression, and the use of relevant academic and professional sources to evidence your claims.


Analysis and interpretation


This encompasses the use of relevant and appropriate academic and professional literature to support your presentation, the application of this theory to your research on your topic, and the critical evaluation of the work you are proposing.


Presentation skills and time



This refers to your ability to manage a project to completion in the time available and to present your ideas clearly, cogently, and professionally and your ability to use appropriate audiovisual techniques to communicate your ideas.


Overall mark          



Feedback Artefact/Project: 


Feedback Reflective Essay:


Feedback Presentation: