In a business environment where digital technologies are lowering the entry barriers and companies are facing increasing rivalry from both incumbents and new entrants, the management of innovation is key to stay ahead of the game. For an industry sector of your choice (e.g., R&D sector, IT sector, consultancy sector, food retailing sector, banking sector, manufacturing sector, etc.), please develop an innovation strategy that searches for opportunities in this particular sector and selects one particular course of action from idea generation to market commercialisation. Using theories, tools and frameworks from the Management of Innovation module, please highlight the organisational, commercial and technological factors that will constrain your choices and actions.
- Note: In the main body of the report you should develop a set of well-linked arguments which highlight the organisational (e.g., climate, leadership style, capabilities, etc.), commercial (e.g., Intellectual Property management, target market, value proposition, etc.) and technological factors (e.g., new versus mature technology, network externalities, path dependence, etc.) that will constrain your choices and actions. Your report should cover the whole innovation management process from idea generation to commercialisation. Your report can either refer to a fictitious company operating in the sector of your choice or a real company.
- Word count:2,000 words limit (+/-5%). References are excluded from the word count. All tables or figures are included in the word count.
- Appendix:not allowed.
- Referencing: You should select appropriate sources (e.g. academic articles) to support your arguments and accurately represent what the authors argue. There is no set referencing style for this report. Please choose one of the official referencing styles (e.g. Harvard) and use it consistently both in the body of the report and in your referencing list.
- E-Submission:You must submit the report as a single file. Check Sussex Direct for the exact deadline.
Second Assignment: Structure of REP
Introduction: Setting the scene by writing about the sector/organisation of choice (what are the innovation challenges and opportunities in this sector? What is the innovation challenge for the organisation of choice?)
Main body: What does the innovation management process look like in your chosen organisation? What are the two possible solutions and how do they compare with each other? (you will need to apply tools from the module to compare your solutions and then select one or a mixture between the two)
What about the organisational, technological and/or commercial constraints? Here you could select to focus on aspects relevant to your chosen organisation, among different themes. For example:
- does this organisation use Standard Operating Procedures (SOPs)? To what extent do such SOPs constrain and/or enable the innovation process?
- Which digital technologies do they use?
- What about their Intellectual Property Rights (IPRs) strategy?
Conclusion: Does the innovation strategy flow logically from the previous argument? What innovation strategy works for your selected solution? For example, suppose you used portfolio management tools to select option A rather than B (because it is low-risk and high return). Does your innovation strategy revolve around option A? Does this strategy fit the resources and capabilities of your chosen organisation? Etc.
References: Are references consistent both in the main body and the reference list (e.g., Harvard referencing)? Did you use academic sources? Have you researched your sector/organisation? Is there evidence of independent research throughout?
Writing: Is the report properly written? Does it have sophisticated syntax, correct grammar, accurate spelling?
Assessment map to criteria of learning outcomes
REP maps to Learning Outcomes 2, 3 & 4 (LO2: Implement appropriate strategies and tools to recognise an innovation opportunity and to develop a concept of a new product or service; LO3: Apply principles of the innovation management process and understand the organisational, commercial and technological factors that enable and constrain it; LO4: Devise an organisational strategy for commercialising innovation ideas and capturing value from innovation)