Weightage: 5 Marks
Ø Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies.(Lo 1.1)
Ø Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).
Ø Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
Ø Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 3.1)
1. There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of companies from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operational, or customer excellence that you are loyal to that firm? Critically examine. (2.5 Marks)
2. You have read about the 4E Framework for Digital Marketing. You are required to choose a product category from your local market and critically examine how it uses the 4E framework for that product with the help of best social media elements. (2.5 Marks)