CVS Health Corporation – Brand Improvement


1) Prepare a Branding Project on CVS Health Corporation ( )

  • Discuss the brand and how to improve it

Paper should include:

  • Evaluation of brand awareness and brand association
  • Brand positioning and values
  • Who the target market is
  • Brand elements (Logos and Trademarks)
  • Marketing programs and communications
  • Brand portfolio analysis

* You can conduct a mini survey to identify these

  • 15-20 pages, 1.5 spacing plus 5 pages of exhibits