Data Analysis and Interpretation

Unit 8 [MT355]

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Unit 8 Assignment: Data Analysis and Interpretation

In this Assignment you will be assessed based on the following outcome:

MT355-4: Prepare a business solution based on data analysis and interpretation.

Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing

research project is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers must take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study.

Acting as a marketing research professional in this Assignment, you will demonstrate the following competencies in relation to the tasks you are required to execute:

 Obtain and process information

 Prepare researched solution for client situation Developing an ability to obtain and process information for decision making as a marketing researcher will

be a valuable addition to your business tool belt. Directions for completing this Assignment

Using the Random Scenario Generator (RSG), select a scenario in which you will provide a business solution for a specific type of businesses within an industry and region. (Reminder: The RSG will prompt

you to select 1 of the 3 options for each of the variables. Once you have selected from each variable category, the resulting scenario is to be the basis for your work on this Assignment. Each student’s scenario will be documented.)

Your paper should be a minimum 1,500-words report (6-pages, in addition to the title and appendix pages. Exception: include your references in the appendix.), using APA 6th edition style and format, in 12-pt font,

and double-spaced. Use the following format for your Assignment paper: (Only use the headings and not the instructions in parenthesis)

Title Page

Table of Contents

1. Executive Summary

(To be completed after paper is completed and conclusions are made.)

2. Overview of Situation

(RSG presented situation- provide the business problem statement that businesses would need to research.)

Unit 8 [MT355]

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3. Industry Research

(Evaluation of legitimate industry data related to the business problem from the RSG. Search in the PG Library or other sources for secondary information including research studies related to the RSG situation.)

4. Credibility of Research

(Explain the credibility of research that will be applied towards the decision on possible solutions.)

5. Potential Solutions

(Describe using inductive or deductive reasoning, a minimum of two alternative solution options for businesses within the RSG industry based on the evaluation of researched information.)

6. Preferred solution for the industry businesses within the geographic region

7. Conclusions and future research needed to support business decisions

Appendix A: Referenced Documents (In APA format)

Appendix B: Other Documents as needed

Review this tutorial on Searching for Information in the Library.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this Assignment. For additional help with APA 6th edition formatting, please visit the Writing Resources accessed through the Academic Success Center

within the Academic Tools area of the course. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: JDeem-MT355 Assignment-Unit 8.docx). Submit your file by selecting the Unit 8 Assignment Dropbox by the end of the unit.

Unit 8 Assignment: Data Analysis and Interpretation Possible




Content, Focus, Use of Text/Outside Sources

Executive Summary: Briefly explains the essence of the paper. 5

Overview: Clearly established overview of the business problem. 5

Quality, prior researched, industry data is presented for analysis. 10

Credibility of data is presented. 10

Minimum of two effective potential solutions are presented. 10

Preferred solution is presented using inductive or deductive reasoning. 5

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Unit 8 Assignment: Data Analysis and Interpretation Possible




Conclusions and future research for business decisions are provided. 5

References from the study are included in Appendix. 5

Minimum of 1,500-words (6-pages), not including the title, and appendix



Clarity / Organization You are expected to meet the following requirements with ease in a 300 level course. Penalties will be calculated as a percentage up to 50% of the grade and will apply if the following criteria are not met.

Applied expository writing style. Writing style, grammar, and APA 6th edition formatting.

Applied proper APA 6th edition formatting style; including in-text citations, title page, and reference page.

No spelling and grammatical mistakes.

Used appropriate language related to the strategy theories, concepts, and principles learned.

Professional use of abbreviations and acronyms.

Total Gross Assignment Score: 60

Late Penalty (-10% 1 week late, -20% for over one week. Prior approval for any projects later than 2 weeks.)