Developing A Customer Strategy

Overview

Utilizing your product for this discussion, you will begin formulating thoughts around the development of a customer strategy.

Instructions

Discuss some examples of how companies offer products or services that add value (example: car dealerships offer prepaid oil changes). You can use the product (goods or service) you selected in the Module 1 Assignment.

  • Why is it important for companies to differentiate their products?
  • Why do customers feel that they “deserve” something more than what is being offered?
  • Give some examples of how companies attempt to turn a potential one-time customer sale into repeat business.