Discussion 2

 

Bring the case current by reviewing LEGO further and describing additional alliances for LEGO, since the 1999 alliance with Lucas films.

Answer three of the following five questions:

  • How can a firm like LEGO utilize knowledge sharing to promote additional alliance opportunities?
  • What are the advantages and disadvantages of LEGO utilizing virtual teams for alliance negotiation, implementation, and follow-up performance?
  • How can global alliances impact LEGO’s social responsibility strategies?
  • What impact does an “international culture mindset” have on an alliance’s success?
  • How can local culture impede alliance negotiations, and what strategies can LEGO employ to ensure success?

Create a brief synopsis with your answers.

Your initial post should be 200 to 300 words. You should use at least two credible and recent sources in addition to the course textbook.