This week we will be discussing environmental new product development and sustainable consumption. We will explore two sides of a debate surrounding who is responsible for sustainable consumption: companies, or consumers.
For your seminar preparation work, please prepare arguments to support each position in this discussion – e.g. points to support that sustainable consumption is a business’s responsibility, and points to support that it is the consumer’s responsibility. Try to support your arguments (you may have several points to support each position) with reference to relevant studies, statistics and examples.