Diversity Journal

Formative Guidelines and Rubric1.html

Overview

There are several communication theories that can be used to inform the design of a messaging strategy. Messages are more likely to be compelling and evoke the desired response if they are grounded in theory.

Prompt

Choose a communication theory that you think is relevant to messaging. Then, define the theory using plain language. In other words, use terms that someone who doesn’t work in the communication field would understand.

Next, describe an example of an actual messaging strategy and justify how you believe its success can be attributed to or explained by the theory you chose.

Specifically, you must address the following rubric criteria:

  • Identify a communication theory and define the theory in plain language.
  • Describe an example of a real-world messaging strategy and explain how it informs the theory you chose.

Guidelines for Submission

This assignment must be approximately 150 to 300 words in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Module Six Journal Rubric

Criteria Proficient (100%) Needs Improvement (85%) Not Evident (0%) Value
Communication Theory Identifies a specific communication theory and defines it using plain language Shows progress toward proficiency, but with errors or omissions Does not attempt criterion 30
Relationship to the Real World Provides an example of how the chosen theory informs a real-world messaging strategy Shows progress toward proficiency, but with errors or omissions Does not attempt criterion 45
Articulation of Response Clearly conveys meaning with correct grammar, sentence structure, and spelling Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling Submission has critical errors in grammar, sentence structure, and spelling 15
Citation/Attributions Uses citations for ideas requiring attribution, but citations may include consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10
Total: 100%