Donatos Case Study

Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. Must be at least 900 words (the word count does not include the question text, cover page, or reference page). Use proper grammar, current APA format and submit in MS Word format.

The following questions must be answered in the case study:

1. Map the research design used by Donato’s for new product development.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

3. Evaluate the test market Donatos used.  What were its advantages and disadvantages?

4. What measurement scales would you have used on the survey that was part of thein-restaurant product tests?