Dragons Den presentation

Dragons Den presentation (individual assessment, 30%) 800words

The assessments in this module are linked. Work on the same brief throughout. You should use the research insights from the group work to help you prepare this Dragons Den presentation assessment.

You will present your initial ideas on how to respond to your chosen campaign brief to campaign and communications staff from that charity / NGO. You should present your

key strategic idea and one or two tactics verbally in no more than 3 minutes. Do

not attempt to describe your entire strategic campaign plan. No PowerPoint allowed. You may use one visual, diagram or prop to support your presentation if you like. Be prepared for the Dragons to ask you questions. You should also write an 800-word summary of your key strategic idea, which you should upload onto Blackboard along with your supporting visual (if any) by the following Thursday.

This assessment allows you to start developing the core ideas for your strategic campaign plan and to get verbal feedback on those ideas before you complete the plan.