Entreprenuership

NB: Refer to Course Outline for additional details about Interview, Final Presentation and overall Weighting.

 

1. New Venture Business Model Outline – 5%

 

A. Describe the chosen Business Model for the New Venture. (10 marks)

 

B. Assess the FOUR (4) components of a business model for your proposed new venture.

 

Components of a business model:

 

i. Core Strategy – business mission, product/market scope and basis for differentiation

ii. Strategic Resources – core competencies and strategic assets

iii. Partnership Network – suppliers, partners and other key relationships

iv. Customer Interface – target customer, pricing structure and fulfilment and support (20 marks)

 

C. Evaluate how the New Venture will combine the components of the business model to gain a competitive advantage. (10 marks)

 

D. Assess the feasibility of the chosen Business Model for the proposed/identified New Venture. (10 marks)

 

NB. Proper introduction, table of contents, grammar, punctuation, APA format and

referencing should be adhered to. (10 marks)

 

 

 

2. New Venture Marketing – 5%

 

A. Justify why marketing is crucial to the operation and success of new ventures. (10 marks)

 

B. Analyze FOUR (4) marketing strategies that the internet and social media have provided to new venture businesses to reach their target market. (20 marks)

 

C. Evaluate how new ventures can utilize guerrilla marketing strategies to gain a competitive advantage. (10 marks)

 

D. Develop a new venture marketing plan for your proposed business venture/or the business venture you are analyzing. (30 marks)

 

 

3. New Venture Financial and Legal Portfolio – 5%

 

A. Ascertain the point of the financial life cycle of the proposed/identified New Venture (start-up, development, growth, expansion, maturity, decline/exit), substantiate your response. (10 marks)

 

B. Determine how the proposed/identified New Venture capital requirement will be financed, discuss, citing the importance of financing to the success of this new venture. (10 marks)

 

C. Evaluate funding options available for your new ventures and describe FOUR (4) factors that influence the source of funding option selected. (Funding options available: commercial banks, small business lending agencies, development finance lending institutions, private equity, venture capital funders, asset finance houses, crowd funding, friends and families, grants local, regional or international, other Angels investors). (30 marks)

Factors for consideration in selecting funding:

 

a. Short term/long term funding

b. Investment in long/short term assets

c. Debt or equity

d. Cost and commitment

e. Strategic implications

f. Level of risk

 

D. Identify the requirements and processes to obtain the selected financing option for the new venture. (10 marks)

 

E. Identify challenges faced in obtaining finance for new ventures and possible solutions. (10 marks)

 

F. Prepare Personal Income and Expenditures Statements and Assets and Liabilities Statements (Balance Sheet) (20 marks)

 

NB. Proper introduction, table of contents, grammar, punctuation, APA format and

referencing should be adhered to. (10 marks)

 

 

 

 

4. Legal Requirements 5%

 

A. Determine the capital requirements for the proposed/identified New Venture eg: (rent/purchase facility (building, space etc), equipment, machinery, furniture, supplies, salary and wages, start-up/pre-operating costs, etc), say how and where these will be sourced and procurement procedures. (30 marks)

B. Describe the legal liabilities that the proposed/identified New Ventures is exposed to:

 

i. Legal requirements for New Ventures eg. registration of business name, opening business bank account, arrangements for rent/lease facility or equipment, employment contracts business name, bank account, rent/lease facility or equipment, employment contracts etc. (30 marks)

 

ii. Legal advice for New Ventures in order to operate legally in Jamaica: for start-up

activities, contracts, intellectual property, patent, copyright, hiring of employees, tax benefit, lawsuits by employees, breaches of local laws/regulations, licenses, intellectual property infringements, rental or lease agreement, etc. (30 marks)

 

Appropriate pictures, diagrams, statements and or other documentation should accompany project.

 

NB. Proper introduction, table of contents, grammar, punctuation, APA format and referencing should be adhered to. (10 marks)