Event sponsorship can be valuable for building brand loyalty. Search through your closets, drawers, or cupboards and find a premium or memento that you acquired at a sponsored event. Does this memento bring back fond memories? Would you consider yourself loyal to the brand that sponsored this event? If not, why not?
Your initial reply must have a minimum of 150 words and both peer comments must have a minimum of 50 words. I expect your initial reply and peer comments to be thorough with references to the concepts in the chapter.