The second assessment on this module is a 1-hour exam, which will occur during the normal exam period in the 2nd semester (see university undergraduate calendar for approximate dates).


Weighting: 50% of the overall module grade.


Exam: 1 Essay Question from a choice of 2. The questions will be drawn from the content listed as relevant to assessment 2 in the lecture overview. Example essay questions for each of the weeks are listed in the lecture overview. Students should use these in preparation for the exam.



Essay Notes


You will be required to submit your work properly referenced using the Harvard Referencing system.  You should, therefore, you should obtain a copy of the Faculty Referencing Guide and READ the notes contained at the back of this handbook most carefully.




Turnitin (TII) is a software application used by the university to check a student’s work for plagiarism; this is done by comparing the submitted work to everything that has been submitted before both at DMU but also other universities.


A report is generated that gives a similarity index of the submitted work to that submitted by others, the higher the similarity index the more likely it is that the submitted work will be investigated.


Read the section on plagiarism.




You only have ONE opportunity to submit your work, so ensure that it is the final draft and that you are happy with it.


DO NOT submit a draft copy to Turnitin as that it what you will be marked on.

Further Information

Attendance: Attendance and engagement in all learning activities is expected in all Faculty of Business and Law modules. For absences due to illness, lasting up to six consecutive calendar days, students must inform tutors, whose classes they are missing, of the reasons for their absence. For absences of seven consecutive days or more due to illness a medical certificate must be submitted to the Faculty Student Advice Centre. Student who wish the illness to be taken into account in relation to an assessment of work must follow the procedures relating to deferral.


Extensions: Extensions to relevant deadlines are only granted where there is a satisfactory explanation provided in advance. Module leaders may be able to grant a short extension of up to 14 days or they can, if appropriate or practical, make alternative arrangements for the assessment. Remember it may not always be possible to make alternative arrangements. In exceptional circumstances extensions beyond 14 days can be granted by the Associate Dean Academic or their nominee.


You may apply for an extension by completing an extension request form available from the Student Advice Centre.


Unauthorised late submission of assessments

If an assessment is submitted later than the deadline without an approved extension or deferral the mark received will be capped. If an assessment is submitted 1-14 calendar days late the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules. If an assessment is submitted beyond 14 calendar days late the work will receive a mark of zero per cent.




If your circumstances are such that an extension of 14 days would not be sufficient, or if you feel that, despite being granted an extension of up to 14 days, your performance in a piece of coursework has been seriously impaired, you may apply formally to your faculty panel for a deferral of assessment of coursework. You will have to fill in the appropriate form that is obtainable from the Faculty Student Advice Centre and supply supporting evidence.  Forms should be submitted to the Faculty Student Advice Centre. Further information on the deferrals policy can be consulted at: http://dmu.ac.uk/dmu-students/the-student-gateway/academic-support-office/deferral-of-assessments.aspx


Style and Referencing: Students in the Faculty of Business and Law follow specific referencing guides for all written work. There are separate guidelines for Law students (https://libguides.library.dmu.ac.uk/law/referencing) and for students in the Leicester Castle Business School (https://libguides.library.dmu.ac.uk/business/referencing).


Law students follow the footnote referencing system: https://libguides.library.dmu.ac.uk/ld.php?content_id=26780459


Leicester Castle Business School students follow the Harvard referencing system:



Return of submitted work: All students will be informed via a Blackboard announcement when their assessment is marked. You are strongly encouraged to discuss your written or in some cases audio feedback with your module leader if you have any questions or concerns. Modules assessed wholly or in part by examination may have generic feedback on examination performance made available via Blackboard.


All marks on assessed work are provisional marks only and they will not be confirmed until the Assessment Board meets. Marks and feedback on assessed work will be available within 20 days. The turnaround time does not include weekends, bank holidays or university closure days. The full Assessment and Feedback policy can be consulted at:



Good academic conduct and discipline: All students are expected to adhere to the University’s regulations in relation to expected standards of behaviour.


Information on student regulations can be viewed at:















Re-assessment will be based upon resits of the examination and/or an individual essay depending upon which assessment components the student has failed.

Faculty of Business and Law agreed policy for the unauthorised late submission of work:


Late submission up to 7 actual days after the submission date 7 or more actual days after the submission date
The work will receive a mark up to a maximum of 40% 0%



This policy uses:

  • Actual days rather than working days (Since a weekend and Bank Holidays, gives students real extra days)
  • A single penalty for work that is handed in late, but up to 7 days late.
  • The definition of ‘late’ in the Business School will continue to be after 4 p.m. to the SAC in the Business School on the date for submission; in the Law School the coursework boxes will continue to be opened at the beginning of the day after the submission date and ‘late’ will be any work not in the box by that time
  • ‘Submission’ is normally defined to be in a hard copy, unless the module specifically permits an electronic alternative.
  • The Module Leader, subject to written application and in very exceptional circumstances, may authorise assignment extensions.



Assessment 1 Resit / Deferral question:


Questions: Critically discuss the contribution of PRODUCT and PROCESS innovation to firm performance?


Word Count: 1,250 words


Submission: Electronically via Turnitin.  No paper submission is required, or will be looked at.













Grade Descriptors:

This is a guide to the criteria used by staff in assigning a mark to a piece of work.  Its predominant character will inform the final mark awarded to a piece of work.  In each Mark Range the criteria indicate the quality of the work.  Within each band it is possible for a piece of work to have some flaws provided that such weaknesses are sufficiently compensated by the quality of the remainder of the work.  These principles apply to all formally assessed work with some differences in emphasis for assessments completed in different circumstances.  For example, the standards for English and referencing are likely to be higher for coursework than for examinations (for instance, exam answers would not normally include detailed references to cited works but, where appropriate, the latter should appear in coursework).


Markers are encouraged to use the full range of marks from 0-100%.  They will signal first-class answers by awarding marks above 70% and marks above 80% will be used to indicate outstanding work.  Thus in principle, a technically excellent answer may merit a first-class mark overall, even if it is slightly deficient in terms of structure or grammar.  Conversely, marks below 40% will indicate a fail grade (shown in the Grade Descriptors by the shaded boxes) and will be awarded for answers that fail to demonstrate satisfactory achievement of the assessment’s learning outcomes.  For example, an answer that indicates a complete ignorance of the relevant subject content will fail, even if it is presented in the correct format.


Modules generally use a range of assessment methods designed to monitor your progress and to find out whether you have achieved the intended module learning outcomes.  It would be unusual for all learning outcomes to be tested in a single assessment.  Therefore, you should note that the marking criteria will be adapted to suit the requirements of assessments.  It is your responsibility to ensure that you understand the criteria being applied in any assessment.


Mark Range Criteria
90-100% Indicates that no fault can be found with the work other than very minor errors, for example typographical, or perhaps failure to satisfy the most challenging and exacting demands of the assessment.
80-89% Indicates a very high level of understanding evidenced by an ability to engage critically and analytically with the source material.  Likely to exhibit independent lines of argument. Only minor errors or omissions.
70-79% Judged to be very good, yet not outstanding. May contain minor errors or omissions. A well-developed response showing clear knowledge and the ability to interpret and/or apply that knowledge.
60-69% Indicates a sound understanding of basic points and principles but with some failure to express or to apply them properly. Hence the answer is essentially correct, has some errors or omissions, and is not seriously flawed.
50-59% Indicates a more limited understanding of basic points and principles, with significant errors and omissions.  These errors and omissions, however, do not cast doubt on the basic level of understanding.
40-49% Indicates a questionable understanding of basic points and principles yet sufficient to show that learning outcomes have been achieved at a rudimentary level.
30-39% Indicates an answer that shows only weakly developed elements of understanding.  The learning outcomes have been insufficiently realised.
20-29% Very little knowledge has been demonstrated and the presentation shows little coherence of material or argument.
0-19% Only isolated or no knowledge displayed.





Feedback is provided in numerous ways; during class discussions, in individual meetings, via email communications and in writing. Please avail of all available feedback. This feedback can take different forms, including generic oral feedback to a whole class or individual comment sheets. The aim of the feedback is to help you develop the knowledge and skills needed for successful completion of the module.


Informal feedback from tutors is used to inform you of your progress and takes place through individual meetings and classroom discussions. Peer feedback between students is usually encouraged through group meetings, seminar and class discussions.  You should make use of all these different forms of feedback to evaluate your learning and identify further appropriate learning activities.