Exclusive Events As Marketing Strategy To Attract Attention

Marketing homework help
Report Issue
Exclusivity and specificity is what will make customers ’relationship with the brand even stronger. For instance, Porsche, in addition to its club (which gathers all Porsche owners), offers Classic Porsche owners the opportunity to be part of a specific club, with distinctive events and gatherings (for example, Classic Rallies).” (Cailleux, Mignot, Kapferer, 2008).
Explain why and how exclusive events are becoming a very important marketing strategy to attract the attention of the target client of a luxury brand. Critically explain your answer.