Complete Assignment: Submit Your Final RFP
Submit your completed 15-20 PPT campaign plan in PDF format. You will be graded on the overall strength of your recommendations, insights, considerations, creativity, persuasive organization, clarity of writing, and your final presentation of your RFP as presented to your classmates via Zoom.
Each group will present for 10 minutes.
You will be graded on the overall strength of your recommendations, insights, considerations, creativity, persuasive organization, clarity of writing and final in-class presentation.
There is no template for a client presentation in the real world. Below is an example of how you
might organize and layout the minimum core components with suggested length:
Executive Summary (1 slide)
Quick hits of key information highlighting overall plan
Business Situation (1-3 slides)
Synthesized Summary of your market research, SWOT
Background and Market Dynamics
Target Audience description & 1 persona Consumer Insight
Campaign Goal, Objectives, Strategies, Tactics, (3-8 slides ) the sales funnel can help guide your metrics at each stage which can be listed as KPIs
KPIs/Metrics via the marketing funnel or by marketing function that help measure progress toward your objective
1 Marketing Goal
1 -2 SMART objectives that drive the overarching campaign
3-5 Marketing Strategies/Corresponding Tactics (3-5 slides) Success Measurement and Evaluation (1 slide)
Brand (1-3 slides)
Value Proposition — What is the campaign/product promising consumers
Brand Positioning — How your campaign/product positions itself versus the competition Creative Platform (1-2 slides)
Look and feel of the approach you are taking with samples
Campaign Calendar (1 slide) with Media schedule included
Test Plans and Timing (1 slide)
Budget (1 slide)
Paid media percentages per channel Pie chart(s) with:
Appendices (does not count toward page length)
References (at least 10)
Create a 5-7 minute presentation, highlighting your plan to your classmates via a live Zoom session. Develop a narrative that highlights key aspects of your campaign. Use the content/storytelling lectures to guide you. Key elements are outlined below:
Goal, Objectives, Strategies, Tactics
Executive Summary from plan highlighting: (2-3 Slide)
Executive Summary from plan highlighting: (2 3 Slide)
Key Highlights of Plan and Creative Platform (2-4 Slides)
Your assignment will be graded using the rubric below.
How to Submit
Page 2 of 4 in Module 14
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