Financial Insight And Business Intelligence


Student Name:
Certification : I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged .

Student Signature: Date:
Student Registration Number:
Student email address :
Programme : MBA Year/Level : 1/7
Academic Year : 2020/21 Trimester : 1
Module title : Financial Insights and Business Intelligence Assignment no. : 1
Module code: BUSI703 Word guide: 2,000
Percentage Weighting of this assignment for the module: 50%
Issue date : 24th May 2021 Return date : 30th June 2021

Notes for students :

1. Electronic copy of assignment must be submitted through the Turnitin software.

2. This assignment will be marked electronically and results available online through Grademark in Turnitin within 3 weeks of the submission date.

3. 10% of marks are awarded for satisfactory use of language and/or good presentation.

4. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.

5. Students should ensure that they comply with University’s plagiarism policy.

6. Students should make correct use of the Harvard referencing method.

Learning Outcomes Tested in this Assignment:

1. Present critical insights of the finance functions in an organisation.

2. Apply appropriate financial analysis and make recommendations on capital structures, business valuation and investment alternatives available to an organisation.





Mark (%)

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally). All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board

Assessment Criteria Marks Awarded Marks Available
1 The business ideas   10




The revenue model   35
3 The potential key cost items   20
4 The extent of the relevance and impact of the cost concept in reaching operational decision making


3 Wide ranging references with the correct use of the Harvard system   5
4 Quality of the written work. Clear structure to the work and correct spelling was used throughout.


  Total   100
Additional Comments from Second marker or External Examiner (if required):


Grading and marking Criteria

No work has been submitted in the time allowed, or the work submitted demonstrates little or no understanding of the task or the subject matter. This may be evident where the work is substantially incoherent, irrelevant or lacking in factual content, or where these shortcomings are present in combination such that the work as a whole is unsound. Major errors of fact, or evidence of substantially poor cognitive or other relevant skills will also lead to a fail. Fail:

Marks below 30%

The work shows some knowledge and required skills are present to a degree. There may be appreciable error or omission of facts, poor structure, misdirection to the task, or poor conceptualisation or illustration of the work. Evidence of analysis and evaluation is weak. There will be indications in the work that the candidate is capable of improving it by further application to the task Fail:

Marks in the range

30% – 39%

The work contains sufficient descriptive information. There is some analysis and explanation with appropriate illustration and example, and some attempt to evaluate. The work will generally be coherent and relevant, it will contain some useful proposals or solutions related to familiar solutions and there will be some attempt at originality. It will be communicated clearly. Pass:

Marks in the range of

40% – 49%

The work contains all the necessary contextual information. There will be adequate analysis, explanation and conceptualisation, with appropriate illustration and example, and sound attempts to evaluate and judge. The work will be substantially coherent and will contain relevant and feasible proposals or solutions related to familiar situations, some responses to uncertainty or ambiguity and some acknowledgements of the implications of change. Pass:

Marks in the range of

50% – 59%

The work will contain complete explanations using most available information. There will be substantial analysis; the ability to recognise evidence, use ideas, conceptualise, evaluate and judge in familiar situations will be clearly demonstrated. Proposals or solutions will be contextually relevant and useful, with substantial evidence of the skill necessary to operationalize them in a variety of situations, including those in which uncertainty, ambiguity or change are present. The work will provide evidence of originality and of useful knowledge transfer to novel situations. It will be coherent and convincing. Pass:

Marks in the range of

60% – 69%

The work will clearly demonstrate the ability to analyse accurately, reliably and fully, all relevant information; to use evidence; to conceptualise, evaluate and judge; to propose and operationalise effective solutions, and to show substantial originality and creativity in a variety of familiar situations or in the face of ambiguity, uncertainty or change. It will demonstrate valuable knowledge transfer and propose feasible solutions for a wide range of situations. Evidence of the ability to innovate will be present. Pass:

Marks in the range of 70% and above


Strengthening the business planning capacity of non-profit organisations (government agencies, NGOs) charged with the responsibility for the management and protection of natural World Heritage sites has resulted in the development of a business planning toolkit for natural World Heritage site managers. Section 8 of the document relates to finance, the link is: – from where the document can be downloaded


Select a UNESCO site (which can be located in any country of the world) and propose a project that requires capital investment to improve the current resources at the site.

For your proposed solution, you are required to prepare a detailed financial plan which critically evaluates the operational aspects of the project you have selected:

· The core ideas (where, when, what, how and why etc.),

(10 marks)

· Revenue model,

(35 marks)

· Potential costs which are itemized

(20 marks)

· How relevant cost concepts could affect your operational decision making

(20 marks)

Please note:

i) Your assignment should show detailed evidence of research;

ii) 15% of the marks available are for quality of English (10%), and proper referencing according to the Harvard method (5%);

iii) This assignment carries 50 % of the total module weighting

iv) Please ensure you attach the marking grid with your answer

(15 marks)

(Total 100 marks)