Choose one of the following businesses to use in Project Two. You will also use this business in the
Module Two Journal and the Project Two Milestone.
· Johnson & Johnson (JNJ)
· Disney (DIS)
· Facebook (FB)
· Kellogg (K)
· Tesla (TSLA)
· Microsoft (MSFT)
· American Express (AXP)
Write a brief journal introducing the business you chose for your Project Two assignment.
Specifically, you must address the following rubric criteria:
· Business Selection: Provide a description of the business you chose, including the business name and what it offers consumers.
· Financial Statements: Using Mergent Online, provide a copy of the balance sheet, the income statement, and the cash flow statement for your chosen business from the most recent fiscal quarter.
· Financial Statement Role: Explain why financial statements are important to a business and how they help businesses determine their current financial health.
· Cash Flow Management: Describe why cash flow management is important to a business and its financial health. Use a recent financial news story as an example to support your claims.