Format and Structure of Marketing Plan Report

Format and Structure of Marketing Plan Report 

  1. Title Cover ii. Executive Summary iii. Table of Content

1.      Current Situation Analysis

1.1. Market Summary

1.1.1. Market Demographics and Size

1.1.1.1. Geographics

1.1.1.2. Demographics

1.1.1.3. Behaviour Factors

1.1.2. Market Trends

1.1.3. Market Needs

1.1.4. Market Growth

1.2. Competition Report 1

1.3. SWOT Analysis (Individual report)

1.3.1. Strengths

1.3.2. Weaknesses

1.3.3. Opportunities

1.3.4. Threats

1.4. Product Offering

1.5. Keys to Success

1.6. Critical Issues

2.      Marketing Strategy

2.1. Mission

2.2. Marketing Objectives Report 2

2.3. Segmentations (Individual report)

2.4. Target Markets

2.5. Positioning

3.      Marketing Program (Marketing Tactic Plan)

3.1. Product Strategy

3.2. Pricing Strategy Report 3

3.3. Communications and Influence Strategy                                     (Individual report)

3.4. Channel Strategy

3.5. Customer Service

4.          Financials and Forecasts

4.1. Financial Objectives

4.2. Break-Even Analysis

4.3. Sales Forecast

4.4. Expense Forecast

5.      Implementation and Marketing Controls

5.1. Implementation

5.2. Marketing Organisation

5.3. Contingency Planning