Gather Info For Oral Communication

In this project, you will demonstrate your mastery of the following competency:

· Gather and evaluate information relevant to the creation and deployment of oral communication presentations

 

Scenario

Audience members clapping in a professional conference setting.

You work for a global public relations (PR) firm, Strategic Communications, based in Atlanta, GA. Your boss, Cecilia, is traveling abroad and has limited internet connection to research information for the opening speech at the upcoming national PR conference. The conference is an annual professional event that attracts communication and PR professionals from across the globe. This year’s conference is largely aimed toward early-career professionals who recently entered the workforce and are interested in opportunities to engage in networking. Young professionals who registered for the conference stated that they are interested in developing their knowledge and skills by learning from seasoned professionals about the current climate of PR and how it will likely change over the next decade.

For the opening speech, Cecilia plans to present on one immediately relevant topic in the industry, but is still contemplating which is the most appropriate for the audience and occasion. Cecilia asks you to conduct preliminary research that will be used for her opening speech while she is out of the office. Based on your research outline, Cecilia should be able to develop the opening speech for the conference. As this is a professional presentation, Cecilia would like you to evaluate the quality of information from each resource you suggest to ensure that the information is valid. You will not likely have the opportunity to meet with her to discuss the research outline, so you will need to include your evaluation of the relevance of the information and rationale in the outline.

 

Directions

You receive an email from Cecilia asking you to select one of the recommended topics from the following list to research for the speech:

1. Topic: How to Leverage Social Media Marketing

a. Main Point One: Branding

b. Main Point Two: Positioning

c. Main Point Three: Engaging With Clients

2. Topic: Why We Need to Prioritize Data Privacy

a. Main Point One: What Is Data Privacy?

b. Main Point Two: Why Is Data Privacy Important?

c. Main Point Three: Steps You Can Take to Manage Your Data Privacy

3. Topic: The Art of Writing Effective Speeches

a. Main Point One: Researching Relevant Information

b. Main Point Two: Organizing Your Information

c. Main Point Three: Incorporating Visual Presentation Aids

4. Topic: Professional Networking Strategies in PR

a. Main Point One: Rules for Networking

b. Main Point Two: Building Relationships

c. Main Point Three: PR Career Advice

Once you select an appropriate topic, research information that provides relevant information for Cecilia to develop her speech. Cecilia has requested your research be organized in a concise manner, so you should use the Research Outline Template provided to document the supporting material and source information.

I. Based on the topic you selected, it is important to determine the purpose of the speech so you can identify the research needs for your outline. The purpose of the speech will also help Cecilia appropriately frame her presentation to the audience and occasion.

· In your research outline, determine the purpose of the speech based on the topic, audience, and occasion.

II. Cecilia has requested that you identify a variety of resource types (that provide relevant information for her speech). In her email, she specifically asks you to do the following:

· Identify at least five credible and reliable resources that provide relevant information for the speech.

· Assess the reliability and credibility of the information source. Explain your reasoning by considering the following:

· Who authored the information?

· When was the information published?

· Is the information from a credible source such as peer-reviewed journal articles, textbooks, and so on? What makes the source credible?

· Accurately cite a variety of sources using APA format.

III. As you research the speech topic, gather information for Cecilia’s speech from the resources you’ve identified in your outline. Make sure you provide sufficient, detailed information in the outline so it is clear to Cecilia what information is relevant to include in her speech.

· Research the speech topic and identify the pertinent information that supports the three main points.

· Explain how the information from each resource supports the speech. Consider the following:

· Does this information support the speech’s three main points?

· How does the information support the type of speech (persuasive, informative, etc.)?

· How will the information appeal to the specific audience?

· Is the information appropriate for the occasion of the speech?

 

What to Submit

Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

Research Outline Create a research outline using the template provided. Your research outline must include information from at least five credible sources. The outline must also include an evaluation of the relevance, reliability, and credibility of each information source. Cite all sources in APA format.

Project Rubric: Research Outline

Project Rubric: Research OutlineWhich Resources Can Help?Determines the purpose of the speech based on the topic, audience, and occasion☐ Mastered ☐ Not Yet

· Unit Resources: Assessing Research Needs

Identifies at least five credible and reliable resources that provide relevant information for the speech☐ Mastered ☐ Not Yet

· Unit Resources: Researching Information for a Presentation

Assesses the reliability and credibility of each information source and explains reasoning for why each source is credible☐ Mastered ☐ Not Yet

· Unit Resources: Evaluating the Quality of Information

Accurately cites a variety of information sources using APA format with no major errors☐ Mastered ☐ Not Yet

· Unit Resources: Citing Information Sources

Researches the topic to identify the pertinent information to support the three main points of the speech☐ Mastered ☐ Not Yet

· Unit Resources: Assessing Research Needs

· Unit Resources: Researching Information for a Presentation

Explains how the information from each resource supports the speech considering the topic, occasion, type of speech, and audience☐ Mastered ☐ Not Yet

· Unit Resources: Assessing Research Needs

· Unit Resources: Researching Information for a Presentation

· Unit Resources: Evaluating the Quality of Information

GeneralWhich Resources Can Help?Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose☐ Mastered ☐ Not Yet

· Academic Support

Lists sources where needed using citation methods with no major errors☐ Mastered ☐ Not Yet

· Citation Help