Global Marketing

Case Study Format Guide


Case number and title

Overview of the case:

In this section give a brief summary of the case; mention what is happening and what the problem/s appear to be. About a paragraph is the maximum needed or 2-4 sentences.

Case Questions:

In this section number your questions and supply the answers for the assigned case questions. You do not have to retype the case question but be sure the answer you supply for each question does match the question. So number your responses to match the assigned questions.




And so on.

Case Summary:

In this section do a final summary of the case by reviewing all your answers to the above questions and then state the actions necessary to resolve the problem/s you mentioned in the case overview. Do not retype the answers from your questions; compile all your information and make a good to the point summary. A paragraph is a good normal length.

Each case study assigned is required to be answered using this format. The headings are in bold and are mandatory for every case.

Ensure you space between the sections

Spell check your work

Grammar check your work

Ensure you refer to the notes in the class titled “case studies”, this file has tips on how to approach and answer the cases.

Most cases can be completely answered in one (1) page.