Working in groups you will undertake a short netnography to explore a marketing research question online. The assessment will be a group presentation of the netnographic findings and conclusion.
Presentation Length: 20 mins long with 8-10 overheads
Submission Date: 8th June 2020 Noon: 30% of final grade
The overheads should be submitted by one person per group in Turnitin with the group members names clearly marked on the title slide. The online presentations will take place on the 9th June.
The presentation should include the following:
Introduction to the topic (2 slides)
Overview of topic
Research Questions (justification of this)
Methods used (1 slide)
Why specific site(s) chosen
Which data sets used
Findings presented by themes (3-4 core themes)/sub-themes (1-3 in each if identified – but not essential)
Using illustrative quotes
Conclusion (1 slide)
Stating relevance to marketing management