How Packaging Affects Buyer Desire

How packaging affects buyer desire

Length and format: Paper no less than 800 words in length.

Topic: Packaging serves the dual purpose of helping marketing make the sale, and protecting a product against damage. In regards to the packaging design and handling efficiency, describe and evaluate the packaging of both a new industrial type product, perhaps something bought in bulk at Costco, as well as a new non-industrial product. Perhaps something fashion-wise, or maybe food, tools, anything…

How could either be improved?