HR Planning, Employer Branding, Organizational Marketing

Human Resources Management

12-point font, Times New Roman, 1-inch margins on all sides, double-spacing.

Use at least two (2) quality academic resources in this assignment. You may reference any information from the class textbook, chapters 1-8 in your answers and discussions.

Class textbook: Human Resources Management. Author: Valentine; Meglich; Mathis; Jackson. Publisher: Pearson. Edition: 16th. ISBN: 978-0357033852

Write a 2-page paper to discuss the following:

4. Recruiting and employer branding should be seen as part of an organizational marketing effort that is linked to the overall image and reputation of the organization and its industry. If you were responsible for enhancing your organization’s employment brand: How would you convince senior leaders that the investment would be worthwhile? Who would you partner with inside and outside your organization to develop and convey your brand message? (Chapter 6. Page 188)