Human Resources Management Case Study

BCO213 HUMAN RESOURCES MANAGEMENT Summative Assignment 2 – brief & rubrics

Title of the report: Drainflow HR Practices Part 2

As HR Director of Drainflow, you should prepare the second part of the Human Resources Plan to present to Lee, the CEO of Dranflow. (see Page 2 below).

PART 2: For Summative Assignment 2

Title of this assignment: “Training, Performance & Compensation Plan for Drainflow, 2022”

o Format: Word document o Word count: 1,000 – 1,500 words o Content and questions for this assignment:

§ Cover page and Table of Contents 1. What are the priority training needs for the staff? What recommendations do you have for the training content and methodologies? 2. How will you evaluate the performance of the staff? 3. What changes, if any, do you recommend to the compensation / reward structure? § Annexes (optional) § References/Bibliography

Formalities:

• Cover, Table of Contents, References and Appendix are excluded from the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Double Justified. • The in-text References and the Bibliography have to be in the Harvard citation style.

 

Weighting: 30% of the total grade

Learning Outcomes: The following learning outcomes are assessed:

• Outcome 4: prepare strategies for training & development. • Outcome 5: prepare retention strategies: performance management systems and compensation strategies.

 

Deadline: Midnight, Sunday 28th November 2021

 

 

 

DrainFlow Case Study

DrainFlow is a medium-sized company employing 500 people in the northern province of Greece, with headquarters in Thessaloniki. It provides plumbing maintenance to commercial and private customers in the region and is generally perceived to be a successful company with strong brand recognition.

The CEO – Lee Reynolds – has recruited you as the new HR Director. She tells you that she is not happy with the culture of the company. The staff seem to be either aggressive or dissatisfied and this is having an impact on customer service and satisfaction. She recently sent out customer surveys which indicated that 60% of customers were satisfied, but 40% were unhappy with their experience and would probably use a competitor in the future.

Lee tells you:

“We have three main categories of staff: the licensed plumbers (100 people); the assistant plumbers (around 300 people); and the call-centre order processors (50 people). The licensed plumbers are the highest paid at around €40 an hour. The assistant plumbers and call-centre staff receive around €15 an hour. Private customers can pay the plumber or assistant plumber by cash or credit card with a minimum fee of €50 per call out, which is generally less than our competitors charge.

The customers contact us by phone or through the internet and the call-centre operator decides whether to send a plumber or an assistant plumber to deal with the issue. If it is a commercial customer, we generally send both a plumber and an assistant. If it is a private customer, the call-centre operators will usually send an assistant, since they are cheaper and there more of them available. I spoke to the Manager of the call-centre and he said that some 25% of calls do not end up being ‘sold’ perhaps because the diagnostic questions the customers were asked were too technical. But the questions are important for the operator to decide whether to send a plumber or assistant.

We provide a week’s initial training to our assistant plumbers, mostly around the basics of plumbing and how to deal with emergencies. If they want to become a certified plumber, they attend a local technical college to take a part-time course which usually lasts six months (no, we don’t pay for this, as it’s partly subsidized by the government).

The most frequent complaints from customers are about response time, the cost of the repairs, and the lack of competence of the person sent to do the repairs. But it is difficult to recruit and retain licensed plumbers because they’re in such high demand. And there is high turnover amongst the call-centre staff as well – when I talked to some of them, they said they were fed up dealing with so many angry customers complaining all the time.

Our HR processes you ask? Well, we have ten offices spread across the region in different cities and each office is responsible for the recruitment and management of their staff. We do the initial training week for assistant plumbers four times a year here at

 

 

headquarters, but other than that, we don’t really know the staff in other cities. Each office has its own Administrator, of course, who is responsible for the payroll and generally managing staff issues. The Office Manager is the person who conducts the recruitment and if necessary, the firing of staff.

We’re very cost conscious here at DrainFlow and we don’t want to spend a lot of money on any changes, so your main objective is to improve our recruitment, compensation and training so that we can keep our competitive position in this region. What do you suggest we do?”

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Having done some research into Drainflow’s records, you discover the following information:

1. Each office has an average of ten qualified plumbers and 25 assistant plumbers. There is also an Administrator in each office as well as some support staff such as invoicing clerks, purchasing clerks, and sales agents.

2. The Call Centre (CC) is centralized at the HQ in Thessaloniki. The CC staff do not know the plumbers personally and are issued a daily “availability sheet” for each office which they use to allocate plumbers and assistant plumbers to jobs as they are called in. There are often mistakes in the allocation sheets (personnel are ill; have already been allocated jobs by their Admnistrator etc).

3. The turnover amongst plumbers is high – usually around 30 certified plumbers exit the company every year. Amongst CC staff, the average operator stays only around 6 months and the CC Manager spends most of her time recruiting and interviewing replacement candidates. Assistant plumbers vary widely in expertise and the replacement numbers fluctuate widely between different offices.

4. There appears to be little managerial control – The Administrators complain of being over-worked and unable to complete their work schedules since they spend so much of their time having to deal with ‘people issues’. The only centralized management process is that plumbers and assistant plumbers have to call the CC when they have finished their jobs and to be allocated the next one. The number of jobs completed per day per plumber varies between two and six. Only emergency repairs (charged at an additional €50) are undertaken after 17:00 on weekdays or at the weekends.

 

 

 

 

Rubrics

 

 

 

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Fail <60

Depth of research (30%)

Evidence of extensive research in relevant areas, demonstrating an excellent understanding of the relevant theory and the task at hand.

Evidence of a good amount of research in relevant areas, demonstrating a good understanding of most of the relevant theory and the task at hand.

Evidence of some research in relevant areas, although some irrelevant information may be included as padding.

Limited evidence of research that is often irrelevant or too superficial for any conclusions to be drawn.

Almost no evidence of research. Irrelevant, superficial information provided.

Application of knowledge

(30%)

Students link relevant theory to their chosen company extremely well, showing excellent application of knowledge.

Students link relevant theory to their chosen company well, showing good application of knowledge.

Students make a fair attempt at linking some relevant theory to their chosen company, although some misunderstandings may be in evidence.

Students make some attempt at linking theory to their chosen company, although there are some misunderstandings.

Students make little to no attempt at linking theory to their chosen company and demonstrate major misunderstandings.

Evaluation (30%)

 

Students develop a strong, coherent response to the question, assembling the results of their research and application well.

Students develop a coherent response to the question, assembling the results of their research and application mostly well.

Students make a fair attempt at responding to the question, sometimes missing the opportunity to establish links between research and application.

Students make some attempt to respond to the question but their stance may be unclear. Opportunities will be missed to establish links between research and application.

Students make little to no attempt to respond to the question. Few or no links established between research and application.

Communication (10%)

Students communicate their ideas extremely clearly and concisely.

Students communicate their ideas clearly and concisely.

Students communicate their ideas with some clarity and concision.

Students often communicate their ideas without clarity and concision, falling short of expected standards.

Students fail to communicate their ideas clearly and concisely, falling well short of expected standards.