Impact of Social Media on Marketing

Literature Review – refer our class discussions and demonstration on Google Scholar in Week 3 – on searching, downloading, and how to read the Abstract & Introduction sections of each research paper.

ii) Each member of your group must select a different research paper from Google Scholar (or other free online sources) that are relevant to your group’s Research Question(s) or Research Design, and explain why you selected this paper – with basic and brief sharing on areas below:

➢ What attracted you to this paper? (Is it the theory involved, the research question(s), the research design/framework, the research ethics, the research method, the writing style of the authors, etc?)

➢ How will the information from this research paper is deemed suitable and relevant to your group research? (ie. Will the paper provide important idea or structure or information to which area(s) of your group’s Research Process?