Individual Case Study
Assessment name: Individual Case Study
Assignment due date: Sunday, 29th August 2021 (End of Week 6 by 23:59 PM AEDT)
Length: 2,500 words (+/- 10%)
Feedback mode: Feedback will be provided, and made available when marks are released (10 working days from the submission date)
Learning Objectives Assessed: This assignment assesses Learning Objectives CLO1, CLO2, and CLO4.
Chen, C., & Chan, A. (2018). From Asia to Africa: The international expansion of Hon Chuan enterprise. Emerald Emerging Markets Case Studies, 8(1), 1-33
A link to the case study is here (Links to an external site.).
The task is designed to test your comprehension of the course materials in relation to real-world cases, and your capacity to see how different course topics provide you with tools for examining contemporary international management issues and their solutions.
Using the case study as a base, this task requires you to apply multiple course concepts to the case to answer the following FIVE questions:
- Why is Hon Chuan so keen on overseas markets outside of Taiwan? What strategies has Hon Chuan used in the process of international expansion?
- Discuss Hon Chuan’s opportunities and challenges associated with globalisation.
- Is Africa the right market for Hon Chuan to expand into? Considering the challenges associated with the company’s business expansion in Africa, do you support Hon Chuan’s decision of expansion or not?
- Discuss the business sustainability (e.g. environmental, social, and economic) challenges associated with the international expansion of the company’s business from Asia to Africa. What are their implications for Hon Chuan’s corporate social responsibility (CSR)? Comment on the company’s approach to CSR (refer to the link on Hon Chuan’s current CSR: https://www.honchuan.com/en/csr). (Links to an external site.))
- How might the concept of Social Entrepreneurship support Tsao’s FDI goal in Africa to upgrade Hon Chuan from an OEM to OBM and launch self-branded drinks?
Citations and References
You should have a minimum of ten good academic references, at least 5 from the course weekly reading lists.
BUSM3229 CIIM Assessment 1 – Case Study Structure Guide v02-1-1.docx
The following criteria are considered in assessing the analysis of the case study, with the weighting of these criteria noted in the rubric below.
Use of Evidence and Referencing, weighting
– The final mark will be scaled to bring the maximum possible mark to 50%
Rubric: Please see the detailed rubric attached below
You must acknowledge all the courses of information you have used in your assessments.
Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing.
Academic integrity and plagiarism
Academic integrity is about an honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
- Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods,
- Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.
If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
- Failure to properly document a source
- Copyright material from the internet or databases
- Collusion between students
For further information on our policies and procedures, please refer to the university website on academic integrity .
When you submit work electronically, you agree to the Assessment declaration.
If you are prevented from submitting an assessment on time by circumstances outside of your control, you can apply for an extension.
Applications (link: http://mams.rmit.edu.au/seca86tti4g4z.pdf (Links to an external site.)) must be submitted at least one business day prior to the due date to your course coordinator via email (e.g. If an assessment is due on Sunday, students will need to submit a form by Friday).
If you are applying for extensions for your assessment within five working days after the original assessment date or due date has passed, or if you are seeking an extension for more than seven days, you will have to apply for Special Consideration, unless there are special instructions on your Equitable Learning Plan.
If you need an extension of time beyond seven (7) days or if you have missed the one (1) working day requirement to submit this request, you should apply for SPECIAL CONSIDERATION https://www.rmit.edu.au/students/student-essentials/assessment-and-results/special-consideration (Links to an external site.), unless there are special instructions on your Equitable Learning Plan.
Examples of the types of circumstances that may be considered include:
a) unexpected short-term physical or mental illness
b) primary carer responsibility for a family member with an unexpected illness
c) an unexpected, unavoidable employment commitment
d) other unexpected personal circumstances outside your control such as: bereavement; being the victim of a crime or other trauma; severe disruption to living arrangements or financial hardship, for instance, the sudden loss of employment or income.
Your application will be strengthened by documentary evidence of your circumstances.
Further information and a copy of the PDF form can be located here: https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work (Links to an external site.) .
For more information on special consideration, visit the university website on special consideration. (Links to an external site.)
Content / Requirement
Use of Evidence and Referencing
Total points: 50