Individual Written Analysis Of The Case Novartis: Leading A Global Enterprise

Task:  If you were in early 2013 a member of the executive committee of Novartis, what recommendations would you give to Joe Jimenez for the company to become the world’s leading healthcare firm? How might Novartis implement them?

Process: Read carefully, at least twice, the “Novartis: Leading a Global Enterprise” case

Answering the following questions may help you in completing this assignment:

1- What do you think are the main challenges &opportunities that the firm faces?

2- What are its main strengths and weaknesses?

3- In which of Vasela’s bets did the firm succeed? Failed? Why?

Policies: You are NOT allowed to use or consult any other information source in reference to this case (but you can refer to concepts in the course’s readings, if needed.  You should do it all by yourself without any assistance whatsoever. You should estate at the beginning of your WAC report that you comply with these two conditions.

Specs: You must be clear, concise, convincing and credible (the 4 C’s of any good report). Turn assignment through Safe Assignment.  Main Text- No more than 1500 words not including Exhibits. Exhibits- As much space as you need/ see fit. Make sure that you present clear arguments (and Exhibits of your own creation) in support of your conclusions and recommendations. Label yours with letters (e.g., Exhibit A…) while those in the case with numbers (e.g., Exhibit 1…). Exhibits supporting your arguments must be referred to in the main text, where appropriate.

Deadline: Tuesday, October 29, 2020, 9:00 a.m.


Criteria 0.5 1.0 2.0 Total
Firm’s main challenges and opportunities /2
Firm’s main strengths and weaknesses /2
Vasela’s bets: successes and failures /2
2.0 3.5 5.0
Recommendations to Jimenez (& their implementation) /5
0.3 0.6 1.0
Clear /1
Concise /1
Consistent /1
Convincing /1
Total /15