Integrated Business Management Simulation

Faculty of Business and Law

Bristol Business School

 

aCADEMIC YEAR 2020/2021

 

assessment brief AMENDED:

 

Module Code: UMSDMK-15-3
Module Title: Integrated Business Management Simulation
Submission Deadline: Tuesday 11 May 21
Assessment Component: Component A: PowerPoint presentation with bullet point notes
Assessment Weighting: 75%
Marking and feedback deadline: tbc

 

Assessment Instructions

 

Brief for Component A:   

Team PowerPoint slides including PowerPoint notes. To fulfil the requirements for the assessment student teams must:

 

(i)                Submit ONE set of PowerPoint slides (including notes) by 2pm, Tuesday 11th May 2021 via Blackboard.

(ii)               Presentations must be a maximum of 25 content slides plus one cover slide providing company name, student names and numbers of all team members, the industry group and tutorial (T1-a /T2-b etc).

(iii)             PowerPoint notes should be included under each of the content slides in bullet point format to a maximum of 250 words per slide. It is not a requirement to write 250 words, but that is the maximum you may write under each slide. If the word count in the notes section exceeds 250 words anything after that point will not be read by the marker.

 

Guidance

·        Use Harvard Referencing on individual slides when you cite, however a list of references is not required at the end of the presentation.

·        The marking scheme at the end of this document describes the assessment marking criteria in detail.  This can guide you on the standard of work expected and how you construct your answer.

·        No additional script is to be submitted.

·        There will be no peer evaluation.

·        One submission for each group/team is required. BlackBoard is set up for a group submission so only one team member needs to submit.

 

Formative Feedback and Support

Formative feedback provides opportunities to reflect on your ongoing work and preparation for your assignment. This is given within your TUTORIALS (two hour seminars) which run every week; all students are timetabled to be able to attend one of these.

 

·        DO take the opportunity to seek tutor support during your usual scheduled class

·        DO think about your piece and ask the questions you need to ask within your tutorials

·        You can also arrange to discuss your assignment with your seminar tutor

Further information about this assessment is available on the Blackboard site for this module and includes other guidance documents, reading list sections and other useful references.

 

Format

 

Please use the following file format: .ppt or pptx (please note that files submitted in formats associated with AppleMac computers are not able to be opened, and thus, not able to be marked). It is your responsibility to ensure you submit your coursework in the appropriate format. We cannot ensure that other formats are compatible with markers’ software.

 

Please ensure you provide the following details on the first slide of your PowerPoint presentation:

·        Company name

·        Student names and student numbers of all group members

·        Your industry group number and tutorial group number (i.e. T1-a / T2-b etc)

 

Word Limit

·        This is a PowerPoint presentation plus PowerPoint notes. The notes should be in bullet point format and the word count for the notes is limited to 250 words for each of the content slides.

·        The marker WILL stop reading the notes under each slide once the 250 word count has been reached and nothing further will be taken into account in the allocation of marks.

 

You can view the UWE word count policy here: http://www1.uwe.ac.uk/aboutus/policies

 

Appendices are not expected, if you do decide to use appendices remember these will NOT be read or marked.

 

Further Guidance and Support

Guidance on study skills: http://www1.uwe.ac.uk/students/studysupport/studyskills.aspx

 

Writing skills

https://www1.uwe.ac.uk/students/studysupport/studyskills/readingandwriting/writing.aspx

 

Guidance on UWE assessment regulations and terminology: http://www1.uwe.ac.uk/students/academicadvice/assessments/assessmentsguide.aspx

 

Guidance on using the library: http://www1.uwe.ac.uk/library/usingthelibrary.aspx

 

 

 

Personal Circumstances

If you are experiencing difficulties in completing a piece of assessment on time due to unexpected circumstances (for example illness, accident, bereavement), you should seek advice from a Student Support Adviser at the earliest opportunity.

 

Appointments with a student adviser can be made via an Information Point or online at:

http://www1.uwe.ac.uk/students/academicadvice/studentadvisers.aspx

 

Further details on PCs can be found here:

http://www1.uwe.ac.uk/students/academicadvice/assessments/personalcircumstances.aspx

 

 

Integrated Business Simulation Project – Component A Marking Criteria

 

Module Code: UMSDMK-15-3  Airline Industry Group: _______ Name of team being assessed:________________________________________

 

Academic completing assessment: __________________________   Email: ____________________@uwe.ac.uk

Component Fail (<4) D (4-4.99) C (5-5.99) B (6-6.99) A (7-10) Score X weight =
Vision, Values and Direction.

o   Provides an overview of the company’s vision, values and sustainability/CSR stance and its overall strategy and evaluates the extent to which these have adequately driven the firm’s decision making

Reveals little knowledge of the purpose of these elements Provides some description of the purpose of these elements and relates to company Is able to articulate the purpose of these elements and provides linkage to company experience Provides an evaluation of the purpose of these elements relative to decision making; examines issues of alignment or change Evaluates and synthesizes purpose of these elements and alignment to, or changes in, company’s decision-making and strategy  

X 2 =

Industry Analysis.

o   Analyses industry structure using appropriate theoretical tools drawn from prior learning including insight into the basis of competition between the firms

o   Uses Airline data to support assertions

Reveals little knowledge or evidence of these analyses Has some evidence of these analyses but has severe weaknesses:

–    missing

–    listed without any explanation

–    lack of theoretical framework

Has not covered all analyses, has made logical errors, or could have developed or explained analyses more coherently Has covered all analyses but one or more is not fully developed or consistent Excellent – all components covered; applies appropriate theory; makes full use of Airline data  

 

X 1 =

Analysis of Capabilities.

o   Analyses company’s internal capabilities as they relate to implementing chosen strategy (examines source of capabilities encompassing functional areas of HR, Marketing, Operations; Finance and Accounting)

o   Uses Airline data to support assertions

Reveals little knowledge or evidence of these analyses Has some evidence of these analyses but has severe weaknesses:

–    missing

–    listed without any explanation

–    lack of theoretical framework

Has not covered all analyses, has made logical errors, or could have developed or explained analyses more coherently Has covered all analyses but one or more is not fully developed Excellent – all components covered; applies appropriate theory; makes full use of Airline data  

 

X 2=

Performance Results.

o   Describes main firm performance over time and relative to others (including but not limited to comparing actual performance with Balanced Scorecard targets outlined in Strategic Plan, etc)

o   Visual presentation of data (e.g. use of any diagrams, charts, tables etc) clearly illustrate points made

 

Little if any data provided on firm performance

 

 

 

 

 

 

 

 

 

 

 

 

Limited, incomplete discussion of firm performance.  Visual presentations of data are missing data or are flawed Provides some discussion of performance relative to Balanced Scorecard.  Visual presentations of data illustrate most key points clearly Analysis of performance reveals understanding of interdependencies between different indicators in the Balanced Scorecard.

Compares some actual performance to targeted objectives.  Visual presentations of data illustrate points clearly

Analysis of performance uses a wide range of indicators, revealing sophisticated understanding of the interdependencies between different indicators in the Balanced Scorecard. Has compared actual performance to targeted objectives.  Visual presentations of data effectively communicate key points  

 

X 0.5 =

Diagnosis of Performance

o   Provides an overall assessment of the relative success of the company

o   Offers clear explanations of why hit/missed main strategic objectives, (including any managerial team disagreements).

o   Examines rationale for change over time and evaluates the likely impacts of change on the company (including responses to or effects of critical incidents)

Shows little understanding of these components of the performance diagnosis; little evidence they have been considered

 

 

 

Has attempted to diagnose company performance but analysis is incomplete, assumptions missing, and analysis offers little insight; little use of theoretical perspectives drawn from across student prior learning; may tend to be descriptive Has either not covered main components of the performance diagnosis or could have developed or explained analyses more coherently; some attempt to draw on theoretical perspectives from across student prior learning but limited application Has covered main components of the performance diagnosis but one or more is not fully developed or consistent; is able to evaluate major issues through theoretical perspectives drawn from across student prior learning Excellent – main components of performance diagnosis are covered.  Reveals sophisticated understanding and analysis of company’s performance; provides a synthesis in explanation, reflecting sophisticated use of theoretical perspectives drawn from across student prior learning  

 

 

X 2 =

 

Diagnosis of ONE Critical Incident

o  Briefly describes the selected critical incident

o   Evaluates decision-making leading to the selected course of action, the process applied to selection, dealing with disagreement within the team in relation to the critical incident and outcome

Shows little understanding of the critical incident or fails to address the critical incident requirement Has identified one critical incident, but efforts to detail selection, decision-making, dealing with disagreement within the team offer limited insight Has identified one critical incident but has not covered all the components satisfactorily or could have developed further and offered better explanation Has covered all components, but one or more is not fully developed or is not consistent with the selected course of action. Reflection on outcome Excellent – all components of the selected critical incident are addressed. Reveals a clear decision-making process, conflict resolution protocol and reflection on outcome of the decision outcome  

X 2 =

Future Plans

o   Briefly outlines plans for next 4 quarters.

o   Describes the changes to firm’s overall direction and policies and explains why

Shows little understanding of these components; little evidence they have been considered Has attempted to outline future plans but plans are vague and not well considered Has either not covered all components of the future plans or could have developed or explained future plans more coherently Has covered all components of the future plans but one or more part is not fully developed or consistent Excellent -all components of the future plans are covered. Reveals sophisticated understanding and analysis of what the company should do next to enhance performance  

 

X 0.5 =

Achieves Standards of Professional Presentation

 

Performance in the following meets a professional level for business communication – up to two marks deduction for each area of weakness

Structure and Organization of the Presentation:

o   Strong opening or introduction with ‘Signposts’

o   Clear flow and logical transitions between the points made

o   Slides were generally clear, free from error and informative

o   Overall the team was able to communicate its message

 

Deduction given

(up to 8 marks):

 

 

 

 

Areas of Strength:

 

 

Areas for Improvement: