Integrated Marketing Concepts Applications

Assignment Content

  1. Resource: Integrated Marketing Concepts Applications Grading Guide

    Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.

    Select two companies that have successfully integrated some or most of these components into their IMC Plan:

    • Implementation of a digital marketing strategy
    • A successful advertising campaign
    • A viral marketing plan with brand ambassadors
    • Answer the following questions:
    • Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
    • What is the company’s value principle and how does it tie into the branding message?
    • Format your paper consistent with APA guidelines, including any citations for materials used from any websites.