- Resource: Integrated Marketing Concepts Applications Grading Guide
Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.
Select two companies that have successfully integrated some or most of these components into their IMC Plan:
- Implementation of a digital marketing strategy
- A successful advertising campaign
- A viral marketing plan with brand ambassadors
- Answer the following questions:
- Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
- What is the company’s value principle and how does it tie into the branding message?
- Format your paper consistent with APA guidelines, including any citations for materials used from any websites.