International Management

In April budget airline Norwegian Air announced it would aim to establish a presence in Argentina. The company planned for a of up to 10 Boeing 737 jets with the goal of eventually serving both international and domestic destinations. Despite the ongoing economic issues plaguing the country. In October 2018, the airline began flying its first rounds from Buenos Aires. The company is betting that its low-price tickets, which will start at just 18$ between Buenos Aires and Cordoba, will give it an upper hand in the cash-strapped Argentine market. Norwegian Air CEO Christian Melhus ceremoniously captained the first flight, specifically thanking President Macri for his support of the project